All About Marketing

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If you're into marketing or content marketing and want to create content that goes viral, then this book is for you. There is no successful...

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“Life wouldn’t be the same without tasty dishes”, says Zomato in their new email campaign

Krishna

March 29, 2021March 29, 2021

Marketing Stories

Zomato is known for sending very good emails as part of its email marketing strategy. The heading as well as the content of the email...

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Gozoop and Pink Belt Mission unite to launch #IWantMyPinkBelt, a movement and an idea aimed to make every woman of our country feel safer

Guest Author

March 8, 2021March 29, 2021

Marketing Stories

Pink Belt Mission, a Non-Profit Organization, is encouraging the citizens of India to sign a petition and make a plea to the government to help...

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The greatest marketing deal in sports history!

Krishna

February 22, 2021April 6, 2021

Marketing Stories

The greatest marketing deal in sports history. The story of two rivals Adidas and Puma dated back to 1970 involving one of the greatest footballer...

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2021 will see a strong surge in community driven conversations among the youth: Survey by Viral Fission

Krishna

January 4, 2021April 6, 2021

Marketing Stories

The largest group of consumers today are Generation Z: True digital natives. According to a 2019 Bloomberg report, Gen Z made up for 32% of...

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Digital Aristotle teams up with Bluebot Digital to enable kids to become content creators

Guest Author

December 3, 2020April 6, 2021

Marketing Stories

Digital Aristotle a social learning platform teams up with Bluebot Digital to enable kids to become content creators. Due to the pandemic, schools have been...

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Collection Of Best Diwali Ads 2020 | All About Marketing

Krishna

November 13, 2020April 6, 2021

Marketing Stories

Watch the collection of Best Diwali ads 2020 here. We will be compiling and adding Diwali ad films that brands are creating in the build-up...

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Innovative way to hire new talents – InVideo launches the coolest hiring campaign with Rahul Subramanian

Krishna

November 5, 2020April 6, 2021

Marketing Stories

Popular stand-up comic Rahul Subramanian was in for a pleasant surprise when he received a communication from the web-based video editing platform InVideo. The communication...

Feed from Marketing World

Dream11 sets up for IPL 2021 with 12-film campaign

9 April 2021

Watch the films conceptualised by Tilt Brand Solutions here

GroupM elevates Karthik Nagarajan and Vinit Karnik

9 April 2021

Nagarajan who is chief content officer at Wavemarket India, has been given the additional mandate of leading GroupM's branded content in India; Karnik appointed as head of sports, esports and entertainment at GroupM South Asia

Weekend Laugh: Producer's Diary by Dalbir Singh

9 April 2021

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Swayam smashes patriarchy with a change in thought

8 April 2021

Watch the films conceptualised by Ogilvy here

Rajesh Mehta joins Medulla Communications as CSO

8 April 2021

Moves from Triton Communications where he was head of strategic planning

Priya Jayaraman exits Saatchi & Saatchi Propagate, Charles Victor handed additional mandate

8 April 2021

Jayaraman had founded Propagate which was integrated into L&K Saatchi & Saatchi in 2019; agency also appoints Sabah Iqbal as SVP and head

Celebrity brand endorsements: Relevant or redundant?

8 April 2021

Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos

Trending

[Book Review] Fast Cheap & Viral – How to create game-changing content on a shoestring budget

“Life wouldn’t be the same without tasty dishes”, says Zomato in their new email campaign

Gozoop and Pink Belt Mission unite to launch #IWantMyPinkBelt, a movement and an idea aimed to make every woman of our country feel safer

The greatest marketing deal in sports history!

2021 will see a strong surge in community driven conversations among the youth: Survey by Viral Fission

Digital Aristotle teams up with Bluebot Digital to enable kids to become content creators

Collection Of Best Diwali Ads 2020 | All About Marketing

Innovative way to hire new talents – InVideo launches the coolest hiring campaign with Rahul Subramanian

Nice gesture by rival banks by paying tribute to outgoing HDFC bank MD, CEO, Aditya Puri

This is how Zee Plex used Twitter to tackle the negative backlash for its overpriced rent

[Book Review] Fast Cheap & Viral – How to create game-changing content on a shoestring budget

“Life wouldn’t be the same without tasty dishes”, says Zomato in their new email campaign

Gozoop and Pink Belt Mission unite to launch #IWantMyPinkBelt, a movement and an idea aimed to make every woman of our country feel safer

The greatest marketing deal in sports history!

2021 will see a strong surge in community driven conversations among the youth: Survey by Viral Fission

Digital Aristotle teams up with Bluebot Digital to enable kids to become content creators

Collection Of Best Diwali Ads 2020 | All About Marketing

Innovative way to hire new talents – InVideo launches the coolest hiring campaign with Rahul Subramanian

Nice gesture by rival banks by paying tribute to outgoing HDFC bank MD, CEO, Aditya Puri

This is how Zee Plex used Twitter to tackle the negative backlash for its overpriced rent

[Book Review] Fast Cheap & Viral – How to create game-changing content on a shoestring budget

“Life wouldn’t be the same without tasty dishes”, says Zomato in their new email campaign

Gozoop and Pink Belt Mission unite to launch #IWantMyPinkBelt, a movement and an idea aimed to make every woman of our country feel safer

The greatest marketing deal in sports history!

[Book Review] Fast Cheap & Viral – How to create game-changing content on a shoestring budget

“Life wouldn’t be the same without tasty dishes”, says Zomato in their new email campaign

Gozoop and Pink Belt Mission unite to launch #IWantMyPinkBelt, a movement and an idea aimed to make every woman of our country feel safer

The greatest marketing deal in sports history!

2021 will see a strong surge in community driven conversations among the youth: Survey by Viral Fission

Digital Aristotle teams up with Bluebot Digital to enable kids to become content creators

Collection Of Best Diwali Ads 2020 | All About Marketing

Innovative way to hire new talents – InVideo launches the coolest hiring campaign with Rahul Subramanian