Gone are the days, the brands using traditional media to reach out to their customers. Today there are millions of opportunities for the customer to know the brand. A powerful brand is more than just a useful product.

The rise of social media has opened up the space for the brands to reach out to their customers. They look at brand not just as a product but as a qualified experience which gives them the relative satisfaction. Tell them stories which they can relate to and they will get back to you. Tell them their needs rather than simply identifying it and do nothing!

The social media could be the channel for the moment. Most of the companies use their social channels to tell stories to the customer rather than the traditional media.

Stories you read when you’re the right age never quite leave you. You may forget who wrote them or what the story was called. Sometimes you’ll forget precisely what happened, but if a story touches you it will stay with you, haunting the places in your mind that you rarely ever visit. ?Neil Gaiman,M Is for Magic

Building a successful brand is not just about financial gains but its about building long lasting relationships with the customers. Use Facebook, Twitter, Pinterest and other social media effectively to communicate to your customers and tell those stories of your vision, products, and success. They would like to remember these stories rather than the same old product descriptions.

Be a part of the journey but not all of them are here to stay!!