Flipkart, today launched their new premium subscription service where the selected customers will have many benefits under their subscription. The benefits includes free shipping, no minimum purchase orders, free in a day delivery, discounted same day delivery, 60 day replacement (for normal customers, Flipkart offers 30 day replacement) and premium customer service. As of now Flipkart is giving away 75,000 free 3 month subscriptions. You can register for Flipkart First on Flipkart website. You can enter your email and if selected you will get 3 month free subscription for Flipkart First.
Flipkart First is an annual subscription service for shoppers who wish to get exclusive benefits and have access to priority service.
Customers (75,000) are randomly selected for the free 3-month subscription. You’ll get to know if you are selected on May 20, 2014. Selected customers will be notified through email. Benefits are only applicable for purchases from WS Retail now. WS retail is the wholesale arm of Flipkart retail who takes care of the delivery and fulfillment.
This is an annual paid service. The premium cost of Flipkart First is not yet announced.
Flipkart has recently launched same day delivery in selected cities. The premium service will offer Flipkart an additional revenue as well as make sure that these customers comes back to Flipkart for purchase.
The Flipkart’s premium subscription service is in line with Amazon Prime.
Amazon Prime is a service of free two-day shipping on all eligible purchases, for a flat annual fee, as well as discounted one-day shipping rates. Amazon launched the program in the United States in 2005.Amazon Prime membership also provides Amazon Instant Video, the instant streaming of selected movies and TV shows at no additional cost. Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular titles for free reading on Kindle hardware, up to one book a month, with no due date.
Amazon provides a 30 day free trial for Prime. After your free trial period, they charge $99/year for the service. You can also gift Prime service to your family and friends. Amazon will send your gift recipient an email on the day you choose, along with redemption instructions. The gift recipient can start their Prime membership right away.
In addition to prime, amazon provides Amazon Fresh services in Southern California, San Francisco and Seattle. Amazon Fresh provides free same-day and early morning delivery of orders over $35 on more than 500,000 items, including fresh grocery and local products.
Amazon Mom, for mothers, offers discounts on diapers, discounts on family essentials, free two-day shipping and unlimited instant streaming.
Customized Service for your customers
No wonder that the amazon wants to be the most customer centric company in the world. The type of service that they provide for each segment proves their commitment towards customer service. The amazon prime, student, mom and fresh are segmented for each customer segment and the service cater their needs with customized offers under Amazon Prime. Flipkart might be aiming for the same to be applied in India. Are the Indian consumers ready to take this service yet?
Advantages of Flipkart First for Flipkart
For Flipkart, this opens up additional revenue. Amazon Prime is more than a service for free shipping. It offers a range of benefits to the customer. The service also helps in repeat visits and not customers shying away from your site. Over a period of time, Flipkart might provide more additional benefits. Once they have the data to analyze the usage levels of Indian consumers, I think Flipkart will customize Flipkart First to cater the needs of Indian consumers.