Facebook still remains marketers first choice among a survey conducted by social media examiner.

The survey includes categoriesfor both B2C and B2B marketing.The study surveyed over 2800 marketers with the goal of understanding how they are using social media to grow and promote their businesses.

How Marketers use Social Media

Courtesy: Statista

Almost 97% of the B2C marketers believe that Facebook is their number one source for marketing.Among B2B marketers, Facebook’s reach is a little smaller, but at an adoption rate of 89% it is still the most important social platform.

Facebook isfollowed by Twitter and YouTube as the most preferred channels. LinkedIn lies in the fourth position and mostly preferred by B2B marketers. Visual social networks like Instagram and Pinterest attracts higher usage amongB2C marketers.

Major Findings:

  • Marketers place very high value on social media: A significant 92% of marketers indicate that social media is important for their business, up from 86% in 2013.
  • Tactics and engagement are top areas marketers want to master: At least 89% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.
  • Blogging holds the top spot for future plans: A significant 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014.
  • Marketers want to learn most about Google+: While 54% of marketers are using Google+, 65% want to learn more about it and 61% plan on increasing Google+ activities in 2014.
  • Podcasting on growth trajectory: Only 6% of marketers are involved with podcasting, yet 21% plan on increasing their podcasting activities in 2014a more than three-fold increaseand 28% of marketers want to learn more about it.
  • Facebook and LinkedIn are the two most important social networks for marketers. When forced to only select one platform, 54% of marketers selected Facebook, followed by LinkedIn at 17%.
  • Most marketers aren’t sure their Facebook marketing is effective: Only 34% of marketers (slightly more than one in three) think that their Facebook efforts are effective.
  • Original written content is most important for social media marketing: A significant 58% of marketers stated that original written content is the single most important form of content, followed by original visual assets (19%).

The social media is the new marketing playground. Almost all the brands and all the marketing campaigns starts with social media plan. It’s up to the marketers to decide the social media platform to be used for their campaign. The research has shown that most of the consumer decisions arebased on the social media influencers. Images, videos, podcasts and blogs are the future for marketing. Along with that the challenge is to find good and interesting content for both B2C and B2B segments.

B2B marketers are mobile conscious compared to B2C marketers.There’s a direct relationship between a marketer’s age and the time spent marketing with social media. The younger the marketer, the more time he or she spends on social
media!Of those spending more than 40 hours per week doing social media marketing, 68% are under the age of 40.

According to the research report the top two benefits of social media marketing are increasing exposure and increasing
traffic. A significant 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 80% reporting positive results. Other benefits include reduced marketing expenses, improved search rankings and create more loyal fans.

Commonly used content in social media marketing

Majority of the marketers use original content for their social media marketing. B2B marketers were most likely using curated content more than B2C marketers. Also B2C marketers prefer videos and visualsmore for their marketing efforts. However the challenge is to find the original content and interesting content.

The search engine optimization, email marketing and event marketing tootopped the list for marketers.


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