Last week the micro blogging site Twitter announced that they are testing out a new feature that enable the users to discover and buy products from Twitter. However the option is available only to few selected users at present and will be growing over a period of time. Some Tweets from the test partners will feature a Buy button, letting you buy directly from the Tweet.

This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they cant get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales. Were not building this alone: we’ve partnered with Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe) as platforms for this initial test, with more partners to follow soon.

The entire purchase can be completed in few taps. Once you view the tweet with buy button and tap the buy button, you are taken to a product details page and will be prompted to enter shipping and payment information. Once that’s confirmed, your product details are sent to the merchant for delivery.

Twitter has partnered with Stripe, an online payment gateway services for this feature.

Buy Now Twitter

Image Reference: Twitter Blog

The testing has started with a selected group of partners like The Home Depot, Keith Urban, Megadeth, RED, Burberry etc.

This is a new addition to the list of features that Twitter has been trying over a period of time to enter the eCommerce segment. Earlier Amazon has tied up with Twitter to add products to the Amazon Cart directly from Twitter.

Twitter has been constantly trying to evaluate the business options and eCommerce seems to be hitting the right spot. Both mobile and eCommerce are closely coupled and seems to be the future. Earlier rivals Facebook has started trying out the Facebook Buy button feature.

This will bring additional revenues to both the platforms apart from the advertisements and promoted contents. The feature will be helpful to SMB’s as they can list their products at a cheaper option. But at the same time, it wont do good for the SMB’s if they have to pay to promote the tweet and make it visible for the users to buy!

Hoping that more and more businesses will be benefited from this feature when it goes live!