Jagriti Yatra is an attempt to understand and build India through enterprise for young entrepreneurs and youth of India. The yatra is a 15 day long train journey covering 8000 kms, 12 destinations meeting 15 role models and accompanied by over 450 yatris.

During the journey you will meet role models, change makers, leaders and more people who started their journey like you and made a difference to the lives of people. The yatra also gives you a chance to meet and interact with fellow yatris from across India and few international yatris as well.

450 youngsters, selected from thousands of applicants, many from smaller towns and villages, join the Yatra every year, with the goal of creating awareness and start a movement of ‘building India through enterprise’.

Jagriti Yatra is set up under a non-profit charitable organisation Jagriti Sewa Sansthan and is headquartered in Mumbai. Jagriti Sewa Sansthan is based in Deoria, Uttar Pradesh and focuses on skill-development.

Jagriti Yatra started in 1997 by Shashank Mani made their first yatra in 2008. Jagriti Yatra is supported by corporates like Google for Entrepreneurs, Coca Cola and Rolls Royce.

Jagriti Yatra

The vision of Jagriti is ‘building India through enterprise’. It aims to inspire the young Indians living in the middle of the Indian demographic diamond to lead development by taking to enterprise, thus unleashing a movement of Enterprise-led-development.

Jagriti focuses on the seven verticals of development:

  1. Agriculture
  2. Education
  3. Energy
  4. Healthcare
  5. Manufacturing
  6. Water & Sanitation
  7. Arts & Culture & Sports

Within this agenda, Jagriti is focused on the adaptation and replication of successful enterprise models across Middle India.Jagriti Yatra aims to nurture 1 Lakh (1,00,000) entrepreneurs by 2022 and create 10 Lakh (10,00,000) jobs in this process.

Overall Jagriti is in a mission to create job creators in place of job seekers.

The Yatris selected can either be a participant or a facilitator. Participants can be of age between 20-27 and facilitators are experienced professionals and who are above the age of 25. The total cost of the yatra is Rs. 51000 per person and there are sponsorships available as well. About 300 yatris out of 450 are to be supported through these sponsorships.

Key Dates:

Registrations open for JY 2014January 2014
Registrations close for JY 201430 October 2014
Last date for cancellations to claim refund30 November 2014
Confirmed list of Yatris onboard30 November 2014
Yatra commences24 December 2014
Yatra Ends8 January 2015

Most importantly selections are not based on your educational qualifications.The Yatra also seeks to empower individuals who wish to build India through their professions and work spheres.

Enterprise led development

“The Chairman of Jagriti Sewa Santhan, Shashank Mani, in an article about the yatra, said, “Enterprise Led Development, or Udyam Janit Vikas, seeks to change the development paradigm from one of dependence to that of taking charge. It seeks to shift the mindset of young India from job seekers to job creators. It seeks to shift the role of government from that of a captain to one of the coach and a catalyst.” The process of enterprise led development creates scalable improvements in the society and this is through training the most important factor, which is the human capital, and for this the potential entrepreneurs should be intuitive and should have the technique of assessing the opportunities. Many individuals who have not travelled away from home get an opportunity to meet successful entrepreneurs who have made a difference in their societies and the inspiration that they receive in the process is what they take back at the end of the journey. For example, an individual from Uttar Pradesh gets a chance to see the Amul Factory in Gujarat during the journey, and he is inspired to start an economically viable enterprise in his hometown. The foundation for such initiatives is laid down during the process and the travelers or the yatri are expected to build on it through their own interest, perseverance and vision.”

This is a great initiative for the people who want to do something for themselves and for Indiathereby helping to create more jobs and a sustainable, better economy. You can get involved with Jagriti Yatra here.


References: Jagriti Yatra