The grocery shopping has been made easy with the entry of online grocery shops. But are you satisfied with the online grocery shopping portals. There has been complaints about late deliveries or products not available depending on your choice. There are many online grocery stores in India which are popular like,,,, aaramshop, freshndaily, daily2bazaar etc and we have seen online portals such as pivoting to online grocery and shopping.

The online grocery shopping has seen several challenges in the recent years. Most of the shopping portals fail to understand the local customers. The local needs across different cities vary and what sells in Mumbai won’t sell in Bangalore.  There should be a unique fulfillment and delivery models for each city and each of these models have been capital-intensive.

Indian retail industry is $ 490 billion, according to Technopak’s 2013 report. 69% of retail industry is Food and Grocery. The sheer size of Food and Grocery coupled with the fact that only 10% is organized, is attracting online players. Online grocery is a $ 3 billion industry and is growing at 49% per annum. The congested roads, traffic snarls, high cost of fuel and scarcity of time make online grocery a very convenient option. While the potential in online grocery is huge the challenge is low penetration of internet. In a country of 1.2 billion people only 250 million use Internet. So the huge potential of this unorganized sector attracts more and more players into this market. 

The latest entrant to the online grocery and shopping is Youmart is one of the growing online supermarket in Bangalore with 7000+ range of products. YouMart is a brand of Ujjivan Enterprises Pvt Ltd. and was formed in December 2012. YouMart is an online supermarket with a range of products like Food & Groceries, Fresh fruits & vegetables, Fresh Meat & Seafood, Imported foods, Baby Products, Office Stationery and many more. YouMart with a young team comes with an avid mindset and has embarked on a journey to be the best service provider in the retail sector striving to save people’s valuable time and money. was launched with an innovative business model that is a hybrid of online and offline. Customers can call and place order for grocery. A dedicated team of telephone executives will assist the customers in placing orders. They will suggest brands in category and recommend complementary products. This opens up the online grocery market to even those who do not have Internet access! Homemakers, elderly can now pick up the phone and place order. What’s more is that you save time, as you don’t have to browse through each product online and put them in cart! has also caught the fancy of investors as within a few months of launch youmart has raised seed funding of up to Rs. 2 crores from an angel investor. delivers handpicked fresh fruits and vegetables. Now you don’t have to wait to accumulate your order as makes free delivery for order value as little as Rs 500. It guarantees same day delivery for orders placed until 1 pm. You don’t have to buy 1 Kg when you need only 250 gms as allows you to buy in small quantities.

Apart from the routine payment options that any other e-commerce site provides, gives you an additional option of swiping your card on delivery or using your Sodexo vouchers too. You need not be worried about having to accept stale stuff, leaking packets or broken goods because provides you an easy return money-back guarantee. Registered users also accumulate points on every purchase. Apart from attractive discounts on many products there is also 7% off on purchase of Rs 1500.

Originating from the India’s Silicon Valley Bangalore, YouMart was founded by 3 visionary entrepreneurs who have cumulative experience of 50 years under the belt. The company plans to use the seed fund to expand their customer-base and operations. With more players such as entering into the fray with added benefits for the customer, online grocery is poised to take off like e-commerce in India.

YouMart was started by Jobby Jigson, Jacob Sebastian and Seema Gupta, assistant professor in marketing, IIM Bangalore. Seema had written research papers on Digital Marketing, Social Media Marketing and E-commerce and blogs at

Youmart Website:

Now sit back, relax and enjoy your shopping. Let us know your comments and suggestions about