The Prime Minister, Shri. Narendra Modi’s vision of Swachh Bharat has raised a national level awareness of the importance of having a safer and cleaner environment around us. Swachh Bharat is a national level campaign covering 4041 statutory towns to clean the streets, roads and infrastructure of India. Though campaign has created the much hype for a cleaner India, are we really focussing on the real issues that the common man faces?

One of the basic necessity of human being is to have clean sanitation facilities.India, still has 597 million people defecating in the open. This is mainly due to lack of sanitation facilities. Lack of toilets and the lack of hygiene amenities are the reason for feeble health and a rise in ailments. Women are most affected by the lack of sanitation facilities in our country. They face major issues related to health and safety which also impacts their dignity.

We already havea program called Nirmal Bharath Abhiyan, a community led total sanitation campaign initiated by the Government of India in 1999. But the effectiveness of the program is still questionable. A clean sanitation facility is the primary need and a basic necessity of each citizen of our country. This will improve the quality of life of people in rural India. As our Prime Minister Shri. Narendra Modi says “cleanliness should be part of character building.” It should start from the schools.

But are our schools providing the basic facilities?

In a recent survey by the government of Kerala, 196 government schools and 1011 government aided schools did not have toilets. The fitness certificate if these schools shall be cancelled with immediate effect. The government should make it mandatorythat all the schools should have separate toilets for boys and girls which are clean and safer for the kids.The investments in school sanitation will help children, especially girl students, to participate in school education for a longer period of time and play a larger economic role in their communities.

Apart from providing cleaner and safer toilets, the schools should ensure and take mechanisms to keep it clean. Otherwise all the efforts that put in to build these facilities will go in vain.

Health impact due to lack of sanitation

  • 20% of deaths among children under-14 are due to diseases caused by poor sanitation and hygiene.
  • Almost 28 million school children across India do not have access to school toilet facilities.
  • 7 states in India (Orissa, Meghalaya, Chhattisgarh, Jharkhand, Assam, Uttar Pradesh and Bihar) account for almost 50% (13.8 million) children without access to toilet facilities in schools.
  • Only 6 per cent of rural children less than five years of age use toilets.
  • 443 million school days are lost every year due lack of access to safe water, sanitation and hygiene.
  • India has the highest numbers of under-five deaths globally.

#ToiletForBabli Campaign by Domex

Toilet for Babli is an innovative campaign launched by Domex, HUL’s flagship sanitation brand. Through this campaign, Domex aims to create open defecation free zones. They have taken up villages in Maharashtra and Orissa for this purpose. This initiative impacts kids like Babliwho have to defecate in the open, where they are exposed to bacteria and viruses which leads to dangerous diseases like diarrhoea. Diarrhoea and worm are two major health conditions that affect school age children impacting their education. Due to such diseases, 443 million school days are lost every year. Cleaner and safer toilets will solve these problems.

About The Domex Toilet Academy

Domex, HULs flagship sanitation brand, currently runs the Domex Toilet Academy (DTA) programme. Domex Toilet Academy was launched on 19th November 2013. It aims to become a sustainable and long-term solution to provide sanitation that benefits the local community and helps stimulate the local economy. The Toilet Academy makes toilets accessible and affordable, while promoting the benefits of clean toilets & good hygiene. Our effort has resulted in bringing the change in the villages of Maharashtra and Orissa and we aim to build 24000 toilets by 2015 in rural areas faced with the problem of open defecation.

Domex Toilet for Babli

You can make a difference! How?

You can bring about the change in the lives of millions of kids, thereby showing your support for the Domex Initiative. All you need to do is click on the Contribute Tab on and Domex will contribute Rs.5 on your behalf to eradicate open defecation, thereby helping kids like Babli live a dignified life.

Domex Products which will keep your toilets clean

  1. Domex Zero Stain Fresh Power
  2. Domex Zero Stain Pink Power
  3. Domex Zero Stain Lemon Power
  4. Domex Toilet Cleaner – Core

You can buy Domex from the product site and keep your toilets clean and safe.

5S implementation in cleaning toilets

The Japanese technology of standardising the work environment can be used to keep our toilets cleaner and safer. 5S focusses onsort, straighten, shine, standardize, and sustain. We need to remove all the unnecessary items and dispose them properly and regularly. The studies has shown that people are hesitant to make cleaner environment dirtier. There should be a proper disposal plan. The staff associated with cleaning shall be given strict orders and maintain a time-table and plan to clean the toilets at regular intervals. Create an awareness program that helps the people to keep the toilets cleaner.

Benefits of implementing 5S

  • Optimal resource utilization
  • Better waste management
  • Well planned and organized
  • Easy accessibility to all

The 5S will help us to organize things better thereby providing a better hygiene to all. This will also help to have a roadmap instead of just announcing and launching campaigns. Hope Domex campaign will give a strong message to the community and helps us to provide a better, cleaner and safer toilets for children like Babli.

You can make a difference to these efforts taken up by Domex.All you need to do is click on the Contribute Tab on and Domex will contribute Rs.5 on your behalf to eradicate open defecation, thereby helping kids like Babli live a dignified life.

This post is written as part of the Domex #ToiletForBabli campaign in association with indiblogger Happy Hours.

Image References: Domex