Media King Rupert Murdoch’s News Corp has acquired Indian Web Startup help consumers make financial decisions. aims to help Indian consumers make smarter financial decisions through interactive, decision-making tools powered by sophisticated algorithms and data. Its mission is to provide a platform to deliver unbiased information and analysis to consumers on topics ranging from life and health insurance and retirement planning to providing for a childs education or buying and renting real estate. has helped more than 40,000 individuals to make their financial decisions.

“Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable and independent data, said Robert Thomson, Chief Executive of News Corp. “ will help Indians make the most important decisions by using accurate information tailored to their personal needs. This platform will be high quality, privacy-protected and easy-to-use.

The acquisition of includes the sites parent company, FinDirect Services Pvt Ltd.

NewsCorp acquires Indian webstartup BigDecisions

News Corps investment follows its announcement in November that it had acquired a 25% stake in, a leading residential real estate platform that also provides accurate and independent data and information to Indias homebuyers. News Corps other operations in India include Dow Jones, The Wall Street Journal, Factiva and HarperCollins Publishers businesses.

Started in early 2013 by Manish Shah and Gaurav Roy, and operating until recently as, the platform has already helped some 40,000 users make better-informed decisions. Following the acquisition, both co-founders will help oversee a significant expansion of the Mumbai-based team as well as its consumer offerings. They will report to Raju Narisetti, News Corp Senior Vice President, Strategy.

Mr. Shah, an alumnus of IIM Ahmedabad, spent a decade with Citigroup in India and the US, in a wide range of roles in the unsecured lending, wealth management and mortgage businesses. In his last role, he was head of new initiatives with AEGON Religare Life Insurance. Mr Roy is an alumnus of IIT Bombay and XLRI Jamshedpur, with diverse experience across management consulting, financial services and technology. He has worked at Arthur Andersen, KPMG, Wipro, Bharti AXA, and AEGON Religare.

About News Corp:

Founded by Rupert Murdoch, News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, cable network programming in Australia, digital real estate services, digital education, and pay-TV distribution in Australia. Headquartered in New York, the activities of News Corp are conducted primarily in the United States, Australia, and the United Kingdom.It was the world’s second-largest media group in 2011 in terms of revenue, and the world’s third largest in entertainment in 2009.

[Source: News Corp Press Release]