India’s largest fashion and lifestyle online shopping website Myntra is going app only from 15th May. Myntra website won’t be available from May 15 onwards. This is as part of the overall strategy of the company to focus on mobile which is the future of e-commerce.

Myntra

The fashion retailer is taking the first step towards the future of shopping as per the statement released by Myntra.

Dear Customer,

This May 15th, 2015, Myntra is taking the first step towards the future of fashion shopping we move on from the desktop to being exclusively available on the App.

We believe fashion is a very personal experience. Your sense of style, the brands you wear, the trends you choose to follow are unique to you. What inspires you to Look Good changes and evolves every day. The best fashion experience therefore, is a truly personalised and engaging one that is only possible through the device that is closest to you. A device that understands you your mobile.

Thank you so much for being part of Myntra’s exciting journey. We look forward to bringing you a new age fashion experience, and being your personal fashion assistant anytime, anywhere. This is only the beginning!

Love,

All of us at Myntra

Last year the leading online marketplace Flipkart acquired Myntra for $300M. Flipkart recently said that they have plans to go app only in the near future. The flipkart website is not accessible from a mobile web browser.

Over nine million users have downloaded the Myntra app so far. According to a recent study, 90 per cent of smartphones users in India use apps, which is close to 158 million as of today. India stands second only to US in the use of shopping apps. By 2020 India will be having 600-700 million smartphone users which will give a big boost to the app only strategies.

Recently one of top-tier online travel services company Cleartrip said thatmobile generated over 53 per cent of its total traffic in the January-March 2015 quarter.The company said over 70 per cent of its mobile customers are now using mobile as their only channel for transactions.Cleartrip claims its transactions grew by 214 per cent year-on-year where mobile now accounts for 40 per cent of the total bookings at an average transaction size of Rs 8,000.They also said that 47 percent contribution to its mobile traffic comes from mobile web which means mobile apps is bringing just over half of the total mobile traffic as of now which will increase in the coming years.