StyleLounge, one of the fastest growing fashion portals in Europe, enters the Indian market with the launch of Thus, residents of India will be one of the first to experience smarter online fashion shopping thanks to StyleLounges metasearch with an online price comparison. The Asian country is going to be the biggest market for StyleLounge. In India StyleLounge has already aggregated over one million products from different shops, such as Snapdeal. Further partner shops like Flipkart and Jabong are coming up soon.

Since its initial launch in Germany at the beginning of 2015, StyleLounge has expanded into France and the Netherlands. With the entry into the Indian market, StyleLounge has launched into its fourth country presence within the last twelve months, with plans to continue its expansion this year.


Johannes Heinen, founder and CEO of StyleLounge, explains: With the boom in e-commerce, online shopping has become a very complex task for customers. This is especially true in the fashion industry, which represents the largest segment of all e-commerce revenues about 30 percent. With such a variety of places to look for products comparing their prices is a daunting task that can take hours, especially in markets with a huge number of different shops, such as in India. StyleLounge solves this problem and revolutionizes the way that user’s experience online fashion shopping by simplifying the shopping process.

  • Continuing global expansion to its fourth market within 12 months
  • Already over one million products available
  • India will represent the largest market

StyleLounge offers a user-friendly environment that enables customers to look for their desired product and to see where it is available and at which price on one single platform. The customer can then directly purchase the product from the shop with the best quoted price. The fashion portal achieves that by offering a price comparison across all stores (including vouchers, discounts, shipping and returns) and displaying an availability check across all stores for all sizes and colors.

StyleLounge is a platform for fashion and lifestyle products that has been comparing prices and checking for product availability since the beginning of 2015. Following the launch of the website in Germany, StyleLounge already has over 400 partner shops with more than 2.5 million products online. Under the direction of Johannes Heinen and Guido Lange, a team of about 40 employees are working to make it possible for customers to have easy and cost-conscious access to more than 20,000 brands.