Facebook has been testing new ways to express about a post or video that you share on Facebook since last year. Everyone including me felt the need of an extra button other than the normal like button. Facebook called this project ‘Reactions’ and tested it extensively in certain markets and limited users. After almost one year of testing, Reactions is rolled out to the global market yesterday.

Facebook Reactions

“Every day, people come to Facebook to discover whats happening in their world and around the world, and to share all kinds of things, whether thats updates that are happy, sad, funny or thought-provoking. News Feed is the central way you can get updates about your friends, family and anything else that matters to you, and the central place to have conversations with the people you care about. Weve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. Thats why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way.” – Sammi Krug, Product Manager at Facebook

Adding a reaction is very simple. Just hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry.

Courtesy : Wired YouTube Channel

“We understand that this is a big change, and want to be thoughtful about rolling this out. For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most. We also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer.

We have been testing Reactions in a few markets since last year, and have received positive feedback so far. Today, were excited to offer it to everyone who uses Facebook around the world. We will continue learning and listening to feedback to make sure we have a set of reactions that will be useful for everyone. We hope you enjoy the new Reactions!”, said Samantha Krug in a blog published to announce the launch of Reactions.

Post your comments below to let us know what do you think of new Reactions. Will you be using it or is Like button enough for the time being?


Source: Facebook Newsroom