Your dream starts from your sweet home. Finding the perfect home you always pictured yourself is a pain enough to give you sleepless nights. Are you searching for your dream home or are you planning to move to a new place where you can relax with your family and sweet ones. The usual process would be to shortlist those properties which you have enquired thoroughly and which meets your expectations.

The market trend has been that buyers look to book the properties during the pre-launch phase. Buying in pre-launch phase is usually lucrative as the price is expected to go up as soon as the project moves from pre-launch to launch providing better returns for the buyer.

One of India’s leading property portal – has tied up with Bengaluru’s Birla Apple Aroma to pre launch its properties via’s newly launched e-auction platform.  As part of the Auction, buyers will get a chance to bid for Birla Apple Aroma properties at rates lower than the usual pre-launch rates. Since only 48 properties are available for auctions, only the highest bidders for these units will get to own the property.

This is an exclusive pre launch offer for new and existing users of The pre launch auction will be made available through the newly launched e-auction platform. This is a first of the kind consumer to consumer home auction in India and lowest price is guaranteed across the platform.

Good things aren’t available in abundance and therefore, Birla Apple Aroma has put up just 48 units for Auctions. Post the pre-launch, the intent is to increase the price level for the remaining units. The location of the new project is in JP Nagar, Bengaluru and the buyers will get the possession in two years. The bidding date is March 21, 2016 and bidding will be available from 8AM to 2PM.

Through the new e-auction platform, consumers can register themselves to bid for a property. Bids are binding and therefore, registration as a bidder requires to remit a certain refundable deposit. The registration is open from 10th to 20th Mar. Users can make & modify bids in this period also. Bidding will cease on 21st March. On this day, the final successful bidders will be declared based on their bids.

Keep an eye on what others are bidding. If you see an higher offer, don’t hesitate to modify your bid amount immediately. This will increase your chances of winning the bid and owning your dream home. Only your highest offer will be treated as your bid for the home you’re interested in.

Pre-launch offers are usually pre set by the builders. In this case, the pre-launch price (reserve price) is much lower than the intended pre-launch price. The auction model will allow the consumers to bid for prices higher or lower than the reserve price. By following this new innovative method, wanted to allow the consumers to participate in the price-discovery at the time of pre-launch and make this process fair and transparent to consumers.

Apple Spire India LLP in alliance with Birla Homes, is pre-launching this new project Birla Apple Aroma exclusively through Magicbricks’ Auctions Platform.

“Auctions as a process brings in much needed transparency into the Pre-launch sales process. It aids not just the price-discovery process but would also throw up successful allottees in a very transparent manner. This should therefore be a win-win platform for the builder as well as for the consumer”, said Sudhir Pai, CEO,

If you don’t win the bid, you will get your full deposit amount back.

Birla Apple Spire has now created one more additional arm in real estate joining hands with Bangalore based reputed builder Apple Group and launched their maiden residential project of 25 floors on West Bangalore on the Mysore Main Road with Metro Rail Connectivity at walkable Distance from the project.

Birla Apple Aroma is located in JP Nagar, which is one of the prime areas of South Benagluru and it is close to Puthenahalli Metro Station. There are around 15 schools and hospitals in the vicinity and major shopping hubs are just a drive away. The roads to NICE Road, Outer Ring Road & BTM Layout are easily accessible.

Some of the major amenities include:

  • Intercom facilities
  • Internet / Wi Fi
  • RO Water System
  • Power Backup
  • Security / maintenance staff / laundry service
  • Service / goods lift
  • club house / swimming pool
  • DTH
  • Flower Garden / Kids play area / Kids club / indoor games
  • Guest Accommodation is one of India’s No 1 Property portal and has been adjudged as the most preferred property site in India, by independent surveys. The portal provides a platform for property buyers and sellers to locate properties of interest and source information on the real estate space in a transparent and unambiguous manner. MagicBricks is with you at every step, to help find your dream home!  ’Property Sahi Milegi Yahin!’