Content marketing is the key to inbound marketing success. It is one of the most cost-effective way to reach your audience as well as create more leads and opportunities for businesses whether it’s large or small. Content has and always be the king. Good content attracts more readers and there by increasing your page views. If you ask businesses what their goals are, you will get answers like exposure, more views, social shares, more leads and more sales.

Bloggers or blogging platforms are an essential part of content marketing. Bloggers are an effective way for every business to reach their target audience. The content written by bloggers are shared on their blog as well as their social media channels. Blogger outreach is one of the traditional way of marketing your content. Blogger outreach and influencer programs will give the maximum possible reach for the content created by businesses. Most of the startups use blogger outreach or influencer campaigns to publish their press releases and other forms of marketing content. One of the main challenges that businesses face is finding the right influencer and publishing the content on time. The entire process of creating content, reviewing it and approving the content is cumbersome and time-consuming.

To help businesses with content marketing, the popular blogging community has launched, a platform to find the right publisher for your content.


Thousands of businesses, products and services are launched everyday across the world. When these products go live, a Press Release is usually the first order of business. Businesses of various sizes, including startups, can now have their Press Releases published by relevant influencers in less than 72 hours. is a platformto make it extremely simple for a business to get their Press Release published by top bloggers across the world. All a business has to do is upload their Press Release and the Automated Influencer Targeting Engine, or AITE for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.

With a starting budget of just USD 150, a business of any size will be able to get their press release published by influential bloggers with a few clicks. -Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much-needed conversations around the product, driven by internet users on influencer platforms like blogs.

One of the main issues that most marketers face when working with influencers is the cumbersome process associated with identifying and targeting each Influencer. Karthik DR, Co-founder & Business Head at IndiBlogger says, The amount of time that people spend in trying to identify and contact influencers is huge. With, you don’t have to worry about any of this as the system just needs your Press Release. The rest is history!

IndiPR removes the manual need to physically select and target Influencers. Theirrevolutionary system leverages an internal ranking process to automatically enable the right influencers to write for your campaign. This simple system can be used by anyone in your company to quickly get relevant content with just a few clicks.


In the future, will carry more than just Press Releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.

We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential. -Renie Ravin, the Founder and CEO of IndiBlogger

The customers of IndiPR include Tata Motors, Dove, HP, KFC, Mahindra, Sony Entertainment to name a few.

As a launch offer, there is a free trial for businesses to try the new engine. You can upload one press release for free and there is no fee for up to 5 blog posts. launched in 2007 is the largest blogging community of indian bloggers. Founded by a group of energetic and dynamicyoungsters Renie Ravin, Karthik DR, Vineet Rajan, and Anoop Johnson, the group always had a vision of making indiblogger big from just more than a free blogging platform.

How IndiPR works?

  1. The marketers can sign up at the website All you have to do to sign up is fill your name, company name and other details along with the number of blog posts needed to publish your press release.
  2. You can pay the amount online through payment gateway and once payment is successful, you can view your dashboard.
  3. Dashboard will have your order details and you can upload your press release. Once successfully uploaded, you can view the progress of your order in the dashboard.
  4. Within 72 hours, your press release will be published by the right influencers. The intelligent engine AITE will take care of finding the right influencer and the time.
  5. Within 24 hours, the engine will find the right influencer and confirm with them. Post which the influencer can publish his content within the next 48 hours. Make your news in 72 hours.
  6. You can provide ratings so that it will help the engine to improve the efficiency to find the right influencer.

Content marketing is all about publishing the right content at the right time. IndiPR helps the marketers to publish their press releases within a short span of time and it also helps to reach a wider audience in a cost-effective way. Content marketing is still not the popular tool for marketers in India. But through platforms like IndiPR, the marketers can have a second thought of how good a quality content can work for them to get more sales.



Image Reference: IndiPR