After Birlas, Reliance, Arvind mills and other business houses in India, Tata group is all set to start their roller coaster ridein Indian E-commerce space. Tata group officially launched their E-commerce portal Tata CLiQ on May 27 primarily aimed at selling electronics,apparel, footwear and other consumer products., the first-of-its-kind multi-brand Phygital E-commerce marketplace will seamlessly blend online and in-store shopping experience for discerning is available to make purchases from their website ( and the mobile apps (iOS and Android platforms) from Day one.

At the launch, customers will be able to access a wide and well-curated range of top brands across the apparel, electronics and footwear categories, including many brands that are exclusive to There are a host of international fashion and luxury labels, offering products that are not easily accessible online. also offers a first-of-its-kind Phygital experience, offering innovative services such as click online and PIQ up at store, return to store and ship from store through a large on-ground store network of partner brands. Phygital services will be available across 500 plus stores of 12 partner brands at launch.

The customer can order from anywhere and choose to get it delivered to their doorstep or pick it up from a partner store. If they wish to return their order, they do not have to wait for a return pick up, and can just walk into the nearest partner store for an instant return or exchange.

Tata CLiQ services will be available in the launch phase in 6856 pincodes across 689 cities and towns, 23 states and two Union Territories. This reach would be significantly enhanced in the coming weeks and months. only sells C.A.M.E.L.s – That’s Certified Authentic Merchandise Everybody Loves.

Understanding shoppers’ needs for authentic brands with a curated shopping experience and not just an undefined catalogue of infinite products, selects with care the brands it brings to the platform – these come straight from partners and their authorised sellers. The platform also presents a unique brand-forward browsing experience. Each brand has an online storefront akin to exclusive brand stores (EBOs) that stocks the full range of a brand, its latest and fresh merchandise and many exclusives. This strong partnership and curation process makes every product on a C.A.M.E.L. If it is a C.A.M.E.L. from it’s a #SureThing.

Over 200,000 products have been curated for launch across 400 brands, starting at extremely low prices. launches with a ‘Freebie Fest’, where every customer purchasing anything from the website is eligible for an attractive freebie ranging from coupons to handbags to bumper surprise gifts.

Mr. Cyrus P. Mistry, Chairman, Tata Sons,inaugurated the Phygital platform by ordering online at and picking up his order at the Westside store at Kala Ghoda, Mumbai. Commenting on the launch, he said,”At the Tata group, we have a rich heritage of pioneering initiatives., a first-of-its-kind phygital E-commerce marketplace brings to India a smart combination of the reassurance and in-store experience of a large on-ground network with the convenience of online shopping, bringing the best of both worlds together.”

“Currently there are only 30 million regular online shoppers in India and there is immense potential to bring the next 100 million with an offering that builds from their current path to purchase rather than expecting them to change behaviour. aims to achieve this by plugging need gaps across in-store and online shopping with its unique phygital services and Certified Authentic Merchandise that invokes consumer trust and builds loyalty,” said Mr Ashutosh Pandey, Chief Executive Officer,

Right now, the Phygital experience will be available with Westside, Croma, Killer, Jack & Jones, Vero Moda, Only, Metro and Mochi, collectively over 500 stores. There are select 100+ CLiQ n PIQ stores at launch which offer customers a host of phygital benefits like ‘order pickup from store, instant returns and exchange, after-purchase support and installations’, the remaining 400 stores will start with the ‘return to nearby store’ facility and soon scale up to offer the full suite. Customers can easily find these stores on the interactive online store locator on the site and app.

Speaking on this unique first-of-its-kind model incubated by Tata Industries, Mr. K.R.S. Jamwal, Executive Director, Tata Industries said, “Phygital play, we believe, can be a massive game changer in the e-commerce sector, significantly enhancing the customer experience, while reducing logistics and delivery costs for viable unit economics and a long-term sustainable profitable business. With rapidly changing technology and consumer preferences, this is just the beginning and we intend to continue to innovate on technology, personalization and logistics. Our focus would be to delight the consumer by creating a shopping experience that is seamless, brand-centric and delivered faster to the customer.”

Website: Tata CLiQ

Indian E-commerce market

Indian eCommerce is growing and with the entry of Tata group into eCommerce, the competition is going to be high. With already big players like Flipkart, Snapdeal, Amazon, Paytm struggling to become the number one, Tatas entry will give them a bite of dust. India has an internet user base of about 354 million as of June 2015. Despite being the second-largest user base in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54 M, 81%), but is growing at an unprecedented rate, adding around 6 million new entrants every month. By 2020, India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce. Online apparel sales are set to grow four times in coming years. The current size of Indian eCommerce is $20 billion.


Source: Tata Unistore