Lookup, a chat based platform which connects consumers with local businesses has been acquired by business discovery service NowFloats. The deal is a mixture of cash and stock and Lookup will continue to operate independently according to their founder Deepak Ravindran.

Nowfloats is the pioneer in SMEs discovery: with over 245,782 businesses using them to create an online presence.

“Our mission at Lookup has always been to build the simplest tools that can take small and medium businesses online and transact. We strive to create experiences that feel like magic, enabled behind the scene with partners in logistics and payments. So we couldnt be more thrilled to join Nowfloats, a company that shares our belief that bringing Indian SMBs online and building the most simplest experience that can fundamentally change the way consumers discover, interact and transact with local businesses” – Deepak Ravindran said in his blog post.

Lookup acquired by NowFloats

We are amazed by their strong focus on b2b and how they have consistently grown and scaled the business in past four years.Together, we aim to become the biggest and the most trustworthy platform for SMBs in India and other emerging markets, added Deepak.

Lookup is a free and secure messaging app that gives shoppers access to anything on demand from local shops, and businesses the opportunity to grow. The app available in both iOS and Android has seen over 1 million downloads, added 80,000 businesses and handled 2 million requests.

Lookup is backed by top investors like Khosla Impact, Twitter co-founder Biz Stone, Narayana Murthy’s Catamaran Ventures, Global Founders and Kris Gopalakrishnan.


NowFloats CEOJasminder Singh Gulati called the acquisition as a wedding of search and chat. In his blog post, he mentionedthat the marriage is analogous to, perhaps, a Facebook and WhatsApp coming together to create a compelling platform for consumers and businesses.

NowFloats is super focused on its mission of delivering frictionless technology that connects consumers to businesses, and Lookup is a step towards that commitment.

Deepak Ravindran is a serial entrepreneur and Lookup is his third company. He started his first company after dropping out from his college. He is alsorecognized on MIT Technology Review’s Innovators Under 35.