Axis Bank, Indias third largest private sector bank announced the roll out of Augmented Reality (AR) feature on its Mobile App. The feature enables users of the Axis mobile app to conveniently locate and navigate to the nearest Axis Bank ATMs, Branches, pre approved residential properties and many more, on a real-time basis.

Axis Bank Augmented Reality

The Near Me section is available in the pre-login module of Axis Mobile app, thereby making it accessible for use by anybody who downloads the app. Users of the mobile app can view actual streets in a 360 degree mode, through their mobile phone camera, anywhere in the country. The details of the location / venue will pop-up on the mobile screen as the user moves around the streets. In addition to the AR feature, the bank offers a bouquet of services like pre-login bill payments that helps customers save time while paying electricity, mobile bills and recharging DTH services.

Speaking on the occasion, Mr. Amit Sethi, President and Chief Information Officer, Axis Bank said, New technology is truly making banking convenient, simple and delightful. Our AR feature, Near Me, helps users to easily identify not just ATMs & Branches, but also restaurants, pre-approved properties and much more on the go. We are confident that this technology in Banking will be highly accepted by a large customer base. We look forward to alliances with more merchant partners for special deals and services based on customer preferences.

The following services offered by the Bank, on its Near Me module:

1. ATMs & Branches: Helps in easily locating and navigating to the nearest Axis Bank ATMs & Branches.

2. Dining Delights: Helps in identifying the nearby restaurants which are under the Banks Dining Delights program. These restaurants offer discounts (minimum 15%) for Axis Bank Debit and Credit Cards.

3. Pay with eDGE Rewards: Locates nearby stores where Axis Bank Credit Card holders can pay with the eDGE loyalty points accumulated by them.

4. Pre-approved Properties: Locates all the nearby properties that have been pre approved by the Bank.

5. Sunday Brunch: Locates nearby restaurants under the Banks Sunday Brunch programme.

Axis Bank becomes the first Bank to introduce augmented reality technology innovation, offering interactive and engaging way of navigating the banking solutions in India. The new feature is available to all users who download the app meaning there is no need to login to the app.
Augmented Reality based mobile game Pokmon Go has created huge interest in this area. The game is yet to be released in India and has already created a buzz even before the launch. The game was downloaded over 75 million times in the first three weeks of launch. In just five days of launch, Pokmon Go has become the most popular game on Android devices surpassing the records of Angry Birds and Candy Crush.