Happay, a Bangalore based start-up announced the launch of its new product Happay Digital Marketing Expense Card, a pre-paid card designed to track, monitor and control marketing spends and conversions on daily, weekly and monthly basis. The new card is exclusively designed to suit the monetary requirement of a marketing team and give them detailed financial summary of expenses and track the transactions on real-time basis.


Loaded with unique features to monitor the marketing budget and expense on real-time basis

  • Complete real-time visibility of all digital spends
  • Setting limits and policies on marketing expenses; this ensures ‘zero’ over spending
  • Monitor spends on multiple platforms concurrently
  • Data analysis on tap of a button

Unique by all standards, Happay’s digital expense card is able to monitor expenses across digital platforms on a single screen, set the limit on the amount that can be spent and plan budgets with more accuracy. The simple mechanism of the Happay expense card involves furnishing the card with specific amount allocated for digital marketing and linking the card to all the online tools and different ad-networks. One can then execute the marketing campaigns effortlessly.

In a world dominated by technologyand digitization, every company spends heavily on online marketingand advertising platform. In the absence of an appropriate data analysis tool it becomes extremely difficult to monitor all expenses and control it on real-time basis. We feel extremely delighted to launch our new product, Happay Digital Marketing Expense card, a first-of-its-kind in India which is designed to monitor all the dataand analytics on a single screen and control spends systematically.” - Anshul Rai, CEO & Co-founder, Happay

On this occasion, Varun Rathi, COO & Co-founder, Happay, said, “We believe in innovation and technology and have always been abided by our objective to bring a transformation in expense management system in India. Our new product is our endeavor to bring a change in the way expenses are managed and controlled by the companies. Today, we can proudly say that in a short span of time, we have successfully established a strong foothold in our client list with more than 1500 SMEs and enterprises which range from hospitality, education, manufacturing and hyper local to consulting NGOs.”

With prompt and timely summary of expenses on a regular basis, Happay’s clientele have been able to furnish business payments seamlessly, streamline expense reporting, automate enforcement policy and manage cash flows competently using data analytics. With a single swipe of the card, one can capture images of receipts, record cash expenses and submit the same speedily, while ‘on-the-go’.

According to PWC report, India’s Internet advertising spends are increasing at 20.4% CAGR and although India might surpass the $1B mark on digital ad spending next year, the finance department is still struggling to put all the spends together on a daily basis. As high as 43% of marketers claim that proving ROI on marketing activities is a challenge.

How Happay works?


Founded in 2012, Happay is India’s leading Fin-Tech Company that offers expense management solution for companies. The company’s core vision is to provide end-to-end payment solution for corporates in simple, fast and secured way. Happay’s revolutionary platform has been instrumental in automating the age-old system of employee expense management, vendor payments, opex expenses, salary disbursement and petty cash payments through its unique web and mobile app-enabled interface.

Since inception, Happay has been the recipient of more than 15 prestigious awards – from being acclaimed as ‘Nasscom’s Top 10 start-ups’ to emerging as the ‘best prepaid card product’ at IAMAI Awards.

In a short span of time, Happay has established a strong foothold in more than 1500 SMEs and enterprises, across more than 30 verticals which range from hospitality, education, manufacturing and hyper local to consulting and NGOs. Till date, Happay’s clientele have been able to successfully avail of its automated services and are able to manage all their monetary operations seamlessly using data analytics effectively.

Happay has its presence in all metros and major cities in India.