Capillary Technologies, an Omni-channel Engagement and Commerce Platform company, announced that it has acquired Sellerworx, to fortify its omni-channel product portfolio.

Sellerworx is an omni-channel order and marketplace management product company enabling brands and retailers become successful on online marketplaces. The company provides cloud based software for retailers and e-commerce business incubation & support enabling them sell online. Founded in 2014, Sellerworx was funded in 2015 by Axilor Ventures, through its Early Stage Funding program. It was also selected by SAP for its Startup Studio Accelerator program.


From product listing & cataloging to optimizing inventory across multiple channels, Sellerworx has a suite of tools & services which enable retailers to leverage online marketplaces. The key outcomes Sellerworx drives are one touch access to online marketplaces, single view of inventory across channels and orchestrated multi-channel order fulfillment. Their other product Priceworx, enables sellers to set different pricing strategies based on business rules to maximize profits or revenue.

Speaking on the acquisition, Aneesh Reddy, CEO and Co-founder, Capillary Technologies, commented, Omni-channel retail should be about $1 trillion market in Asia by 2018. We are an Asia-focused Omni-channel Engagement and Commerce Platform company bellwether committed to solve the present and future problems (opportunities) for retailers and brands. Our aim is to help our clients increase online revenue channels alongside the offline business growth we currently help with. A year ago we had a bunch of products in consumer engagement space. We acquired MartJack to help brands to go omni-channel. We have done better than expected in this possibility with multimillion $ revenue addition in a years time.

Flipkarts and Amazons continue to grow and they are an integral part of online sales strategy for our customers. Of late we realized to complete the puzzle, an omni-channel order and marketplace management product is much needed. We weighed different options to build v/s buy. To go full steam in the burgeoning market, time to market is key and we wanted to launch this product as quickly as we can. On other hand, we evaluated Sellerworx product and met the team who has tremendous knowledge in this space. Finally, we have decided to acquire Sellerworx! he added.

Venkat Potluri, CEO and Co-founder, Sellerworx, echoed, Capillary-Sellerworx is a great match of vision, culture and product proposition. This unique combination helps us fully meet requirements of enterprises in building integrated, scalable and robust omni-channel businesses. With Capillarys enviable list of customers, the acquisition will help Sellerworx accelerate deployment of its products across countries enabling businesses leverage demand generation ability of online marketplaces.

With a suite of solutions already in place, Sellerworxs acquisition will help Capillary to further strengthen its promise to customers. Firstly from eCommerce perspective, brands / retailers can scale online sales and reach the 5-10% online sales/overall sales benchmark through seamlessly getting access to marketplaces along with own brand store front. Overall, retailers can increase customer reach, engagement, sales, LTV across in-store, web, mobile, mobile app, social and marketplace channels.

Capillary provides Omni-channel Engagement and Commerce Platform solutions that help consumer brands increase customer reach, engagement, sales and loyalty. The solution suite includes CRM & Loyalty, MartJack E-Commerce Platform, Marketing Cloud, Customer Analytics, and O2O Commerce.Capillary connects 150 million consumers, enables 20,000+ stores and 250+ enterprise e-commerce implementations across 30 countries. Leading brands such as Unilever, Walmart, Landmark Group, Madura Fashion, Arvind Brands, Redtag, Calvin Klein, Gap, Courts, Clarks, Starbucks, Pizza Hut, and Puma work with Capillary to drive retail excellence.

Spread across 10 global offices, Capillarys 700+ strong team comes with decades of aggregated offline and online retail experience. Supported by a strong account management model, the omni-channel engagement and commerce cloud suite helps brands build delightful omni-channel experiences, identify and act on shopper insights, improve ROI and customer loyalty and become future-ready customer companies.

Founded in 2008, Capillary is backed by Warburg Pincus, Sequoia Capital, Qualcomm Ventures, Norwest Venture Partners, and American Express Ventures.


Source: Press Release