A 404 page is the webpage served to a user who tries to access a page that cannot be located at the web URL provided. Many website owners spend too much time thinking on how to make it interesting. The use of a 404 page is to inform your user that the content that they are looking for is moved. Some websites create simple 404 pages where as some devote their time to make it interesting for the users. They craft engaging games or funny visuals or even a video to engage the user. You can check out some cool and best 404 pages here.

Amazon went for a personal touch. Recently noticed this when I found out their 404 page. Amazon replaced their uninformative and unhelpful 404 page with the one which is more personal.

Amazon 404 Page

The 404 page features one of the dogs belonging to Amazon employees. The 404 page also has a link to their page dedicated to dogs “The Dogs of Amazon“. The dogs of amazon page features the profile of a dozen dogs, all of which belongs to Amazon employees.

Amazon 404 page

You can also buy the dogs of amazon calendar as well, the portion of calendar sales goes to ASPCA. Apart from the cute dogs, Amazon has turned the page to a recruitment tool which offers a glimpse of Amazon work environment.

Smart huh!

Turn your blogs or websites boring 404 page into something brilliant which engages the user. This will surely help your user to stay with in your site rather than go out of the site.