Everyone loves shopping, more importantly we all need shopping. But, for a need so extensive, that often cuts deep holes down our pockets, the only savior is deals and offers. This article helps you gain an idea of the importance of these deals and offers and provides you with an amazing way to avail the best ones around you!!!

When did it begin?

In 1887, the first-ever coupon, was distributed by Coca Cola. The company realized little about how important the concept would be in shaping the future of commerce.

Coca-Cola first coupon

With the Coca-Cola voucher, consumers could redeem one free glass of Coke at any dispensary. Being introduced a year earlier, Coke, benefitted from this marketing strategy as it encouraged both consumer and vendor adoption. Families would visit their local pharmacies to get their free Coke and give it a try. In turn, pharmacy owners would tap Coca-Cola to replenish their supply as demand grew. Coke had solidified its brand as a household name. Today, Coke is the worlds best selling carbonated beverage thanks to more than a century of clever marketing strategies including coupons, deals and markdowns.

Now, nearly every brand and retailer uses discounts or other promotions to grow their businesses too. Companies that understand the psychology behind special offers create a favorable brand image, deliver happiness to new and returning customers, and boost long-term profitability and sales.

The importance of Coupons!

1. Coupons create happiness:


Coupon recipients who got a $10 voucher experienced a 38% rise in oxytocin levels and were 11% happier than those who did not receive a coupon. Furthermore, their respiration rates dropped 32%, heart rates decreased by 5% and sweat levels were reportedly 20 times lower than their peers. Consequently, they felt more relaxed and less stressed.

2. Discounts discourage cart abandonment and encourage new trial:


When was the last time you purchased something new from an unfamiliar brand without a coupon? For most shoppers, buying something for the first time at full price without having any personal experience with the item or peer reviews to lean on, can be intimidating. But even a slight discount can change a buyers attitude towards a risky purchase. As long as shoppers find value in your offerings, coupon clippers may even purchase your products again later at full price.

3. The price of free:

price of free

According to academic and behavioral scientist Dan Ariely, zero is a special price. To many, it is worth a lot more than its face value. Almost irrationally, consumers perceive the benefits associated with free products as higher than their absolute value. In a paper for Marketing Science journal, Ariely found that, People appear to act as if zero pricing of a good not only decreases its cost, but also adds to its benefits. Therefore, retailers who price items at a cost of zero or give things away for free offer special appeal to everyday customers. We value it more, which is why so many brands take advantage of the free gift with purchase tactic to increase average order totals among shoppers.

4. The power of free:

power of free

Defying conventional logic, consumers are more drawn to free items more than they are to discounted products, even when the discount helps shoppers save more money or get more value from their purchase.

Shoppers much prefer getting something extra free to getting something cheaper. Sadly, the explanation for the behavior is less than flattering. The main reason is that most people are useless at fractions.

In short, the best discounts, promotions and free products strategies help producers retailers consumers in many ways:

Avoid bargain hunters who may overuse your customer service resources and never convert into loyal, returning customers. Preserve your brands integrity by limiting the number of coupons customers can use and steering clear of deep discounts. Encourage new product trials, repeat purchases and higher average order totals through incentives that motivate buyers to add more items to their cart and to complete their order.

Here’s how to know about all the best offers around you!


Do you always seem to miss important offers or deals that offer cheaper prices while shopping online? How could you get better deals while shopping online in India?

The wide variety of shopping websites that are emerging daily in India are making the buying online more confusing with all the lucrative offers and deals. So where could you find the best price comparison across all reliable sites in one go for all kind of products ?

Firstly, if you’re an avid shopper, it is recommended that you subscribe to newsletters for the sites that you like to shop from. This will keep you updated on the latest deals/offers with them. In tandem, there are a lot of coupon sites which feature deals offered by these stores lately. So you can find all those deals right under one roof. Little App is one such platform that helps you discover products & offers on them simultaneously. Here you’re provided with great deals that help you save a lot. This makes the deal finding process a lot easier, which is what LittleApp is all about.

About Little App


Little Internet Pvt Ltd. is a hyperlocal deals discovery platform connecting customers and merchants across services like restaurants, spa, salons, activities etc. It helps customers discover fantastic offers at their favourite outlets and also becomes a sales channel for offline merchants.

They offer 50,000+ deals across all major cities like Delhi, Bangalore, Pune, Kolkata, Mumbai, Hyderabad, Chennai etc.

Their Promise

Your experience should be perfect always. If not, we are here for you and we will strive to give you the perfect experience.

Don’t waste any more time in finding out perfect deals and offers best suited for you, because in the end what makes you happy is all that LittleApp is here to provide!

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