BookMyShow makes its fourth acquisition of 2017, with Sharjah based Nfusion. The online movies and events booking platform acquired Sharjah based company for an undisclosed amount in an all cash deal. Nfusion started as an HD video on demand platform where users can stream online videos, will now integrate with BookMyShow to launch Jukebox, where users can download music.
This is BookMyShow’s fourth acquisition of 2017 after acquiring food and restaurant recommendation platform Burrp last month. Earlier this year, BMS acquired Hyderabad based movie ticketing platform MastiTickets, Pune based DIY platform Townscript.
“We are excited to foray into audio entertainment through our offering ‘Jukebox’ (its online audio entertainment offering), which uses Nfusion’s technology. We had a library of 1.5 million songs and are now making available curated music that will help listeners discover many more tracks.” - BookMyShow Director Parikshit Dar
Apart from on-demand video streaming, Nfusion offers a range of other services like web design, web application, web hosting, and content delivery solutions. Its offices are located in UAE, India, and Hong Kong and have partnered with several businesses globally.
BMS appointed Aditya Kuber as Associate Vice-President (Audio Entertainment) to lead the Jukebox vertical, under BookMyShow CEO and Founder Ashish Hemrajani. Kuber is responsible for product marketing and handling partnerships with music labels/distributors for creating exclusive content for BMS.
The Nfusion team at BMS would be headed by Shoaib Khan while his partner Sivagurunathan would be leading BMS’s architecture, development, and operations teams.
BookMyShow users receive music credits with their online ticket purchases that can be redeemed to download music for free on Jukebox iOS or Android app. Jukebox was launched in June 2017. The platform has over 1.5 million songs to choose from and has already registered three times growth in downloads on a month-on-month basis.
Jukebox is a music service that lets you download songs for FREE every time you book movie tickets on BookMyShow platform. Choose from a catalog of over 1 million songs, download and listen to your favourite tunes anytime, anywhere! As a launch offer, you can download 10 songs for free for every movie ticket you book. The offer is valid only on movie tickets and can be redeemed on BookMyShow mobile app only.
The Jukebox feature is available on Android version 5.2.2 and higher and iOS version 4.2.3 and higher.
How to download free music on BookMyShow mobile app?
Once downloaded, the song will be available for playback in your bookmyshow mobile app. The free offer is only for a limited time as per the terms and conditions provided in the BMS website.
BookMyShow is facing stiff competition from Paytm who entered ticketing space through the acquisition of Insider.in few months back. Hence BMS is looking for avenues where they can increase their user engagement and thereby revenue. BMS Jukebox will compete with music apps like Gaana, Saavn, and with the acquisition of Nfusion, they have a strong team who has expertise in on demand audio and video.