Sure, it is all well and good having some great products and a great site to showcase them, but how do you actually get conversions in such a busy and competitive marketplace? New e-commerce stores are popping up all the time, and there are plenty of similar products out there, making it very difficult for online businesses. In order to stand out from the crowd and to ensure that people buy from you and not elsewhere, you need to make sure you use some of the many conversion rate optimisation hacks that are provided by shopping.fm. Lets take a look at some of the best hacks below!
Load Speed – One of the main things that will make a potential buyer turn away from your site is load speed. Just a one-second delay in the speed of a website could result in 7% reduction in conversions. On average, people are willing to wait just 3 seconds for a page to load, and anything more than this they will give up and go elsewhere. Worse still, they are unlikely to ever try your site again, let alone recommend it to friends and family. You need to be doing everything that you can to make sure that your e-commerce site is up to speed, whether that means optimising pictures or removing animation, it will all be worth it in the end.
Easy Navigation – A user-friendly navigation is vital if you want people to be buying from your site. Make sure that your menu is easy to use and find, all pages have been labelled accordingly, and your call to action button is in a clear space. If someone is struggling to find a certain product, or even how to access the checkout, it is unlikely that they are going to be hanging around for very long.
Live Chat – Using live chat has proven to increase the conversions of e-commerce sites. This form of customer service is relatively new, and businesses are slowly starting to use it on their own website. By having a live chat feature, customers can have their questions answered about a product there and then, without the need to pick up a phone. This makes it much more likely to purchase a product as they will now know all they need to know about it.
Offer Free shipping – This is a pretty simple one, but people hate having to pay to have their products delivered to them. In many cases, customers may abandon one shopping basket in favour of one that offers them free shipping. Although shipping will cost you as a company money, it is definitely worth considering if it will improve sales in the long run. Another option is to simply offer free shipping if the customer spends over a certain threshold, as this way the customer is likely to add a few extra items to their basket.
Make your Site Mobile Friendly – This is especially important as we are slowly moving into the age of the mobile. Millions of people are doing their online shopping on their mobile devices while they are out and about rather than on a desktop computer, so it is important that your website is ready for this step. You should ensure that your e-commerce site works just as well on the smaller screen of a mobile as it does on a desktop, including making sure that all pictures and videos are displayed correctly, a text is readable, and the buttons are not too small to use.
Guest checkout - Lots of customers will be in a rush and will not have the time to create a whole account before making a payment. Allowing someone to access the checkout as a guest is a great way to make sure that you get that one-off customer. However, still allowing customers to make an account with you will make it easier for returning customers if they know they are going to be purchasing with you again.
Add a PayPal Button - More and more people are checking out with PayPal as it offers a quick, safe and reliable way of making a payment over the internet. Although it is common place in todays world, many people are still uneasy about entering their payment details online, having a PayPal button offers a way around this.
Have a video Sites that have a video displayed on their homepage are very likely to increase their conversions. A video offers the modern way to display information, and customers can get a lot out of a video in a very short space of time.
Product Ratings and testimonials – 63% of customers are more likely to purchase after checking a product rating, so having this on display will help a customer make a purchasing decision. The same applies to customer testimonials. Hearing about a product or a company directly from another human is a great was to build trust with potential customers and convince them to make a purchase.
Call to Action buttons - When it comes to call to action buttons, the colour really does matter. Changing a call to action button from green to red can increase conversions by as much as 34%! It is also important to make sure that the call to action button is in a place that is easy to see so that the customer does not have to spend time looking for it. Changing the place of a call to action can increase the sales vis product pages by 36%.
Discount coupons – 26% of customer prefer to use and online discount coupon when making a purchase, so making sure that these are available for customers to use can help to increase conversions. Placing a promo code on the homepage is even better, and could be included in banner ads.
These are just a few of the many ways that you can increase the conversions of your ecommerce store and stay ahead of your competitors. For even more tips and tricks, head over to shoppin
What is Conversion rates in eCommerce?
As per Nielsen Norman group, the conversion rate is the percentage of users who take a desired action. In simple terms, the percentage of users who purchased from an ecommerce site. The conversion rate can be cart conversion rate and visit conversion rate. Also companies use data to know the conversion rates on different devices such as desktop, tablets, smartphones.
As per statista, the current average conversion of online shoppers worldwide is less than 3%. Meaning, only less than 3% of the users actually purchased from your ecommerce site.
Recently concluded Cyber week in US is dominated by Mobiles, as per Monetate report. During this week, mobile conversion rate saw an increase of 14%.
There are many theories and stats, which explains that the companies do not need to look at conversion rate in ecommerce rather segmenting of your customers.
The above infograph shares an idea of various conversion rate hacks that will help you to improve your sales. Understand your customer needs and sell them through the channel of their choice. Have a look at what people buy most and where. Compare what factors people consider before making a purchasing decision. Convenience is not what works every time.
Do share your thoughts about the infograph and the various data points. Post your comments below and share with us what do you think can contribute to improve conversion rates in eCommerce.
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