India consumers are addicted to subscription services now! Every new generation internet service company is launching a subscription programme which provides unlimited benefits to its users. But as they say, everything comes with a price.

Starting from e-commerce, Amazon has Amazon Prime, Flipkart has Flipkart Plus, then to entertainment, Netflix, Hotstar, to food delivery, Swiggy has Swiggy Super, Zomato has Zomato Gold, to grocery delivery, Bigbasket has BBStar, to fitness, Cult Fit, GoQii, and the list goes on!

Subscription models are the future and it’s here to stay. As per these articles from Economic Times and Forbes, video and audio streaming services have to be credited with getting Indians comfortable with the subscription. Revenues from subscription to streaming platforms are set to grow five times, from Rs 390 crore in 2017 to Rs 2,100 crore in 2020, according to a report by FICCI and EY.

Paytm First – The subscription service of Paytm

Paytm is the latest entrant to the subscription model. Paytm launched their subscription service, “Paytm First”, the premium loyalty program. Paytm First, is a premium subscription-based rewards & loyalty program for Paytm users, which comes along with exclusive benefits, over and above their regular offers.

Paytm First Benefits

How much does Paytm First cost?

Paytm First is available at Rs. 750 annually with an inaugural cashback worth Rs. 100 for a limited time. Your effective price will be Rs. 650 for 1st year. Paytm First customers will enjoy a wide range of exclusive benefits from leading partnered brands for the entire year.


The benefits include Zomato Gold membership, Annual Gaana membership, Annual Sony Liv subscription, ViU Premium, Eros Now Annual membership, Wynk Music Annual membership, Uber (benefits up to Rs. 6000), Uber Eats (benefits up to Rs. 2400) and many more exciting partner offers worth more than Rs. 12,000.

Additionally, Paytm First customers will also get over Rs.1500 cashback including Rs. 100 cash back on movie ticket booking each month. There would also be exclusive offers for shopping on Paytm Mall with unlimited free and priority shipping, in addition, to access to priority 24×7 customer care as well.

We are very excited to launch our exclusive loyalty program Paytm First with sought after rewards and benefits spanning across video and music streaming, food and travel, shopping and lifestyle. We are happy to have partnered with leading players from their respective verticals during the initial launch phase itself and we will continue to expand the Paytm First program with more benefits and value to our customers. said Deepak Abbot, Sr. Vice President Paytm.

Paytm First is available to all users on Android and iOS. You need to update your Paytm app from the Google Play Store and Apple Play Store.

How to find Paytm First in your Paytm app?

Paytm First

Once you update your Paytm app, you will be able to view Paytm First. Click on Paytm First and you will be taken to the subscription page.

Paytm First Subscription

Clicking on the Join button will take you to the payment page. You will have all the payment options that are available on Paytm. The cashback will be credited to your Paytm wallet.