Kerala Tourism is increasing its global footprint with a new campaign called “Human by Nature”. The ad captures the lush greenery of the state and its cultural traditions. As part of the campaign, the ad is now displayed at Times Square in New York City, Manhattan.
Kerala Tourism’s “Human by Nature” campaign at Times Square, New York City
Times Square is a famous site for tourists from around the globe. The location hosts around 3 lakh people (0.3million) on a daily basis. It is one of the world’s busiest places. As per various reports, the advertisements in Times Square takes in around 1.5 million impressions on a day. So a good deal for Kerala Tourism?
The earlier campaign, “Your moment is waiting” is replaced with “Human by Nature” in February 2019. The new campaign focuses on people and nature existing in a coherent fashion.
Drawn from powerful human stories, the film is shot with a predominantly real-life cast. Set across five different terrains, the film carefully strives to stay away from the trademark slickness of a typical commercial in its tone and treatment. The 3-minute ad film is conceived and scripted by Stark Communications and directed by Vivek Thomas of Miramar Films.
The ad encapsulates the state’s charm and offers refreshing insights into the land where people and nature are seamlessly fused. The 360-degree integrated campaign has also a strong print component, shot by New York-based Canadian photographer Joey L.
The “Human by Nature” campaign is open to key markets such as the USA, the UK, Gulf countries, France, Italy, Sweden, Netherlands, Switzerland, and Belgium.
Kerala Tourism website: https://www.keralatourism.org/