Author Archive

#GreaterTogether by Platinum Days Of Love – An Experiential Innovation Campaign

When love brings two successful people together, a world of dreams and promises converge to create a world that’s greater. Rare is the love that makes you #GreaterTogether. All new experiential innovation campaign #greatertogether by Platinum Days of Love tells you that to experience

How brands are celebrating Mother’s Day | 9 Best Mother’s Day Ads | India 2019

As everyone is celebrating Mother’s day on May 14th, here is a selection of heartwarming ads about Moms to get you in the spirit. 1. Mother’s Day 2019 by Preganews | #GoodNewsIsGenderFree Why do we still worry about a baby’s gender? This Mother’s Day,

Kerala Tourism’s new global campaign displayed at Times Square NYC

Kerala Tourism is increasing its global footprint with a new campaign called “Human by Nature”. The ad captures the lush greenery of the state and its cultural traditions. As part of the campaign, the ad is now displayed at Times Square in New York

Book your train tickets through Google Pay, powered by IRCTC

You can now book your Indian Railways train tickets through Google Pay, powered by Indian Railway Catering and Tourism Corporation (IRCTC). The users can buy train tickets directly on Google Pay, at no additional cost. Just Search, book and cancel train tickets, with ease

Ratan Tata invests in Ola Electric Mobility, backing its ambitions to scale EV deployment in India

Ola Electric Mobility Pvt Ltd (Ola Electric) announced that Mr. Ratan Tata, Chairman Emeritus of Tata Sons, has invested in the company as part of its Series A round of funding. Mr. Tata is also an early investor in ANI Technologies Pvt Ltd, Ola’s

Cold-pressed beverage brand, RAW Pressery becomes the official beverage partner of Mumbai Indians

Cold-pressed juice brand RAW Pressery is now the official partner of ”Mumbai Indians”, who plays in Indian Premier League. (IPL) Fans will now have more choice within the stadium to choose from a range of healthy options that are natural, free of additives and

EPIC TV Announces Expansion and New Ventures

EPIC TV – India ka apna infotainment channel; has divulged strategic expansion plans through diversification across various media verticals. A pioneer in it’s genre as the country’s only Hindi-language, India-centric infotainment channel; the company has revealed a vision of organizing and building itself as a media network,

YouTube Music and YouTube Premium is now available in India

In order to compete with Spotify and Amazon Prime music, YouTube has launched its paid service, YouTube Premium, and music streaming service, YouTube Music, in India. “We are introducing YouTube Music, our made-for-music app with the magic of YouTube: making the world of music

Spotify India signs up 1 million users in less than a week of its launch

Spotify took more than a year to launch in India. But it took less than a week to sign up 1 million users post its launch. These numbers are across its free and premium services. The Swedish company has not mentioned how many of

Paytm launches subscription programme – Paytm First

India consumers are addicted to subscription services now! Every new generation internet service company is launching a subscription programme which provides unlimited benefits to its users. But as they say, everything comes with a price. Starting from e-commerce, Amazon has Amazon Prime, Flipkart has

Zomato launches powerpacks for Zomato Gold subscription!

Zomato Gold is Zomato’s cash cow. ET recently reported that Zomato expects its subscription-based programme Gold to bring in $20-25 million in revenue by the end of 2019. Zomato Gold has over 800,000 subscribers in India. For 2017-18, Zomato Gold contributed about 12% of

Whizzy – A Delivery app that helps whizz through daily tasks

Whizzy Logistic Technologies Pvt. Ltd. launched a mobile application called Whizzy. This application provides delivery services and solutions to residential and small business customers via its sophisticated technology platform. This application helps the customers to pick-up and (or) drop off any item, buy anything from

8 popular tech products that were shut down in 2018?

2018 gave birth to several tech products. At the same time, many popular tech products closed its shop as well.  No tech product is here to exist forever. Maybe tomorrow, some other product will take over and eventually win the customers confidence. Except a

BankBazaar Expands Credit Card Category for Self-Employed Customers

Launches Business Cards from Yes Bank BankBazaar, Indias leading online marketplace for financial products, announced the launch of Business Cards from Yes Bank on their platform. With this launch, BankBazaar expands its Credit Card category to include Business Cards tailored keeping in mind the

YoParker-A Mobile App for Online Parking Spot Booking in India

YoParker, an online parking spot booking platform which facilitates the advance booking of parking slots and the listing of available spaces for parking with their mobile app or from their website. The company is presently serving clientele in more than 170 cities PAN India and

Google Shopping – How to use Google Shopping tab in Google Search?

Online shopping has enabled a world of convenience — whether youre looking for a new pair of shoes or car accessories, there are numerous online destinations from where you can find and browse product options. But given the multitude of these very options, it

How To Make Your Instagram Stories Worthwhile

Is your business using Instagram Stories? And, if not, why are you missing out? Maybe you have tried but werent blown away by the results. Thats understandable. While the idea is simple a fun look into the life of you as the business

Report Card – Amazon Great Indian Festival 2018

Amazon India just concluded their annual festive sales. Great Indian Festival 2018 from Oct 10 to Oct 15. This was one of their biggest celebration ever with record sales across all categories. Due to its tremendous success, Amazon Great Indian Festive sale is set

Exciting prospects for the world of eCommerce & the future of eCommerce

Like it or not, e-commerce has become a big part of our lives. E-commerce is not a complicated subject. It can simply be explained as the act of buying or selling goods and services via channels provided by the internet. It is as easy

Google launches Cameos, a video Q&A app for celebs and public figures

Google has launched a new video based Q&A app called “Cameos” on iOS app store aimed at celebs and public figures. The cameos app allows people to answer questions by themselves and then share those answers directly to Google. The app is primarily aimed