Marketing Stories Archives - All About Marketing

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Vedantu’s new ad campaign questions why only students should carry all the burden of academic progress

Vedantu, a pioneer in LIVE online learning, has a very serious question for Indian parents and students. Learning is a collective effort, so why hold...

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ITC Savlon Wins at the D&AD Awards

D&AD, the worldwide non-profit organization that celebrates excellence in design and advertising, conferred ITC Savlon with two awards - A Graphite and a Wood Pencil...

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The Power of Influence in Marketing

May 26, 2021May 26, 2021

For one to grasp the art of influencing people, one has to discover what is already influencing them. One has to learn how to walk...

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How to be Smart & Accurate with Facebook Ads Algorithm?

May 25, 2021May 26, 2021

Facebook, created in 2004 by Mark Zuckerberg, connects you with your family and friends online. Facebook also evolved with time. Today, Facebook is not just...

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3 Brand Building Trends to Look out for in 2021

May 11, 2021May 26, 2021

Photo by Henry & Co. from Pexels Branding has been a crucial aspect of advertising for decades, but it’s taken on a wide range of new forms since...

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3 Powerful Channels for Market Research

May 11, 2021May 26, 2021

Photo by Startup Stock Photos from Pexels Digital marketing is an incredibly complex field that’s impossible to fully master, but data is always the first step toward building...

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[Book Review] Fast Cheap & Viral – How to create game-changing content on a shoestring budget

April 6, 2021April 6, 2021

If you're into marketing or content marketing and want to create content that goes viral, then this book is for you. There is no successful...

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“Life wouldn’t be the same without tasty dishes”, says Zomato in their new email campaign

March 29, 2021March 29, 2021

Zomato is known for sending very good emails as part of its email marketing strategy. The heading as well as the content of the email...

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Gozoop and Pink Belt Mission unite to launch #IWantMyPinkBelt, a movement and an idea aimed to make every woman of our country feel safer

March 8, 2021March 29, 2021

Pink Belt Mission, a Non-Profit Organization, is encouraging the citizens of India to sign a petition and make a plea to the government to help...

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The greatest marketing deal in sports history!

February 22, 2021April 6, 2021

The greatest marketing deal in sports history. The story of two rivals Adidas and Puma dated back to 1970 involving one of the greatest footballer...

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How shame around women’s health led me to create a DEI policy for all

23 June 2021

According to Bloody Good Period, nine in 10 of those who menstruate experience period anxiety at work

Cannes Lions 2021: 21 shortlists for India on day three

23 June 2021

India ends with 77 shortlists

The ad industry remains 'backwards' on representing people: Aline Santos, Unilever

23 June 2021

Santos believes the wider marketing world has to catch up with respect to diversity, equality and inclusion

Cannes Lions 2021: DDB Mudra wins Gold in Creative Strategy

22 June 2021

Dentsu Webchutney, FCB Interface, Ogilvy and Lowe Lintas also among winners

Leo Burnett Orchard elevates Gaurav Dudeja and appoints Pravin Sutar to lead the agency

22 June 2021

Dudeja was branch head of the Bengaluru office; Sutar moves from Iris Worldwide

Global ad industry’s first diversity and inclusion census gets underway

22 June 2021

Survey runs from 21 June to 2 July and aims to improve DE&I across the workforce around the world

Cannes Lions 2021: Six learnings from Piyush Pandey’s career

22 June 2021

Ogilvy’s chairperson of global creative and chairperson of India shares life learnings and how he has used them in advertising

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