Watch the collection of Best Diwali ads 2020 here.
We will be compiling and adding Diwali ad films that brands are creating in the build-up to the festival of lights.
This year 2020 is different, due to the new normal and difficulties that we faced across the human race due to the pandemic Covid-19. The messaging from the brands in all the ads is more of helping each other specifically small businesses and celebrating the festival virtually due to social distancing rules.
Oppo Mobile India
Oppo mobile India’s Diwali 2020 campaign is #BeTheLight To Spread The Light. The film is about two little munchkins, a wise tutor and a little sparkle that added a big twinkle in everyone’s eyes! Diwali is all about being an hope in the life of others. Watch this adorable tale of joy and celebration!
Creative Agency: Publicis India
Production House: Chrome Pictures
Birla white Diwali campaign is #DeewaronKiSuno. The story is about helping each other, especially during these tough times. Deewarein Sajengi Tabhi Tho Tyohaar Ki Rangat Badhegi.
Creative Agency: Autumn Grey
Production House: Dora Digs
Kindness is not found but spread! This Diwali, let’s all come together and pledge to serve life with the utmost kindness. #SpreadingKindness is the Diwali 2020 campaign of Mankind pharma. The film features the famous actor Piyush Mishra.
Creative Agency: SG Media
The warmth of seeing a smile on our loved ones’ face when they see us is as good as lighting a thousand diyas. Family bonds are wireless, yet connected. The campaign name is Connect for real Diwali.
Creative Agency: August Communications
Production House: Rainsong Films
iD Fresh Food
#MadewithLove is the Diwali film from iD fresh food. The film is a tribute to superhero moms and frontline medical warriors. The message goes well with the film and it shows how a family is taken care even when their mother is serving the community. The best thing about this film is that the iD products have been integrated well within the film.
Creative Agency: People Design and Communications, Bangalore
Byju’s Learning App
Byju’s campaign is in fact different from all other campaigns. It engages with the audience and urges them to give back their unused devices so that it can be refurbished and sent to those who needed it. This Diwali, light the lamp of learning. Contribute your old smart devices to the Byju’s Give initiative and make quality learning a reality for every child. Visit their website to join in helping 5 million children build a bright future: https://byjus.com/give/
Creative Agency: Spring Marketing Capital
The campaign name is #YeDiwaliDilWali. In fact, HP India could have reused their 2018 Diwali campaign which went viral a few weeks back. The ad film from 2018 was all about going local and being vocal for local. Titled #GoLocal, the ad was about a woman selling diyas by the roadside and a little boy helping her to sell off all her diyas by advertising about her.
This Diwali film from HP India tries to remind us of what this festival has always stood for – selfless and unmeasured giving. This thought is brought to life with a story about a child’s interpretation of an age-old Diwali custom. His pure heart and limitless creativity enabled by technology sets an example for adults to follow.
The film also sheds light on how new consumer habits and the current global crisis have led to traditional occupations to go through difficult times. The communities’ selfless gestures can go a long way in spreading light this festive season. To Iss Diwali naap tol ke nahi dil khol ke khushiyan do, sirf apni nahi kisi aur ki Diwali bhi roshan karo.
Creative Agency: Autumn Grey and Utopians
HP India has also designed a print, learn centre sub-site where kids can download free learning worksheets, designed by leading educationalists. Do check their print, learn, share centre: https://www.printlearncenter.com/
If you have not seen the 2018 HP film that went viral, watch the film below.
Parle’s #DiwaliaurParle is about the 2020 situation where most families are celebrating their festivals virtually through video calling platforms. Parle through the film shows that for every festive occasion, Parle is there for their customers who are treated as a family.
Vivo India’s Diwali campaign is an emotional #SmilewalaDiya. The film is a story of happiness, optimism and celebration, and of people coming together.
Creative Agency: Schbang
True basics from the house of HealthKart, talks about your health shining the brightest in this Diwali. Get the best of nutrition with TrueBasics and celebrate #SehatKaJashn.
Creative Agency: The Minimalist
Delivering happiness is the Diwali 2020 campaign by Volkswagen India.
Tata Motors Electric Mobility
Named the silent Diwali, the Tata Motors Electric mobility makes the loudest statement in the quietest manner. The sound of bursting crackers is replaced by the sound of nature.