Marketing Stories Archive

#GreaterTogether by Platinum Days Of Love – An Experiential Innovation Campaign

When love brings two successful people together, a world of dreams and promises converge to create a world that’s greater. Rare is the love that makes you #GreaterTogether. All new experiential innovation campaign #greatertogether by Platinum Days of Love tells you that to experience

How brands are celebrating Mother’s Day | 9 Best Mother’s Day Ads | India 2019

As everyone is celebrating Mother’s day on May 14th, here is a selection of heartwarming ads about Moms to get you in the spirit. 1. Mother’s Day 2019 by Preganews | #GoodNewsIsGenderFree Why do we still worry about a baby’s gender? This Mother’s Day,

Kerala Tourism’s new global campaign displayed at Times Square NYC

Kerala Tourism is increasing its global footprint with a new campaign called “Human by Nature”. The ad captures the lush greenery of the state and its cultural traditions. As part of the campaign, the ad is now displayed at Times Square in New York

Cold-pressed beverage brand, RAW Pressery becomes the official beverage partner of Mumbai Indians

Cold-pressed juice brand RAW Pressery is now the official partner of ”Mumbai Indians”, who plays in Indian Premier League. (IPL) Fans will now have more choice within the stadium to choose from a range of healthy options that are natural, free of additives and

EPIC TV Announces Expansion and New Ventures

EPIC TV – India ka apna infotainment channel; has divulged strategic expansion plans through diversification across various media verticals. A pioneer in it’s genre as the country’s only Hindi-language, India-centric infotainment channel; the company has revealed a vision of organizing and building itself as a media network,

How To Make Your Instagram Stories Worthwhile

Is your business using Instagram Stories? And, if not, why are you missing out? Maybe you have tried but werent blown away by the results. Thats understandable. While the idea is simple a fun look into the life of you as the business

5 Instagram features that Marketers can make use of in 2018

Marketers, if your brand is not on Instagram yet or if you don’t think Instagram as a marketing channel, then you are losing out on some serious engagement stuff. According to Forrester, Instagram has a brand-engagement rate 58% higher than Facebook’s. And more over

11 Conversion Rate Hacks to Make Your E-commerce Store Rock

Sure, it is all well and good having some great products and a great site to showcase them, but how do you actually get conversions in such a busy and competitive marketplace? New e-commerce stores are popping up all the time, and there are

Learn Blockchain, Machine Learning and Digital & Social Selling via online through Simplilearn online courses

Simplilearn, the digital economy training company, has launched three new age courses inMachine Learning,Digital and Social SellingandBlockchain. Through these new courses, Simplilearn is positioned to help professionals and enterprises stay relevant with the latest skill sets relevant for the digital age. Photo bySimon Hattinga

How To Grow Your Business By Using Social Media Marketing

One of the newest and most powerful ways to create growth for your business is through social media marketing. Through social media, a business can see an increase in customers and experience exponential growth. This article will provide you with a few suggestions on

Google Image Search adds badges to help you discover and take the right action

Google Image Search helps you browse photos of your favorite celebrity, place and things. Now on the Google app for Android and mobile web, you can see relevant badges to images indicating what else you can discover with a single tap. These badges will

Bloggers can make use of these websites for free stock images!

Blog posts with text is good for SEO, but those with images attract more visitors. How? The images invite your visitor’s attention and increases the time spent on your blog post or blog. The blog without images is like a fashion retail store without

Smartphones driving website traffic for brands across industries in India, says Adobe report

A new Adobe Digital Insights report, Best of the Best JAPAC, was released today, highlighting the Internet usage trends demonstrated by consumers in the developing countries and the role played by smartphones in driving new Internet users. The report leverages Adobe Analytics to aggregate

Amazon’s 404 Page is interesting. Check this out!

A 404 page is the webpage served to a user who tries to access a page that cannot be located at the web URL provided. Many website owners spend too much time thinking on how to make it interesting. The use of a 404

Over 69 million Indian consumers shopped online in 2016 – ASSOCHAM-Resurgent study

In 2016, about 69 million consumers purchased online and the number is expected to cross 100 million by 2017 with the rise of digital natives, better infrastructure in terms of logistics, broadband and Internet-ready devices to fuel the demand in e-Commerce, according to an

Indian E-commerce Industry Trends for 2017 – Demise of the discounts and rise of Artificial Intelligence

According to a ASSOCHAM-Forrester study, India’s E-commerce revenue is expected to jump from $26 billion in 2016 to $103 billion in 2020. While in terms of the base, India may be lower than China and other giants like Japan, the Indian rate of growth

Google CEO Sundar Pichai announces digital unlocked platform for fueling growth of 50M+ Indias SMBs

Google, today took a major step in its quest for more business from India. Sundar Pichai, Google CEO announced two initiatives which are aimed at enabling the small and medium businesses of India to go online. In a joint study conducted by Google and

Google Trends 2016 What did India search for in 2016? #YearinSearch

Google has released the Google Trends (Google Zeitgeist 2016) for the year 2016. People in India searched for Rio Olympics 2016 and Pokmon Go the most followed by EURO 2016, Sultan and Kabali. Top Searches Overall Top Searches in News Rio Olympics 2016 Rio

BookMyShow Sets New Records, Sells 1 Million Tickets a Day

BookMyShow has created history by alone selling over 3 million movie tickets for the Christmas weekend from Friday to Sunday, which also was the opening weekend of mega blockbuster Dangal.For shows on Saturday (Dec 24) and Sunday (Dec 25), BookMyShow sold over 1 million

Mobile is the 3rd Largest Advertising Medium in India, After TV and Print as per Mobile Marketing Association Report

The Mobile Marketing Association (MMA), in association with GroupM, Indias largest media and marketing conglomerate, have released a report on the mobile marketing ecosystem in India. Called the Mobile Ecosystem and Sizing Report, this report states that the Mobile Medium is the third largest