Marketing Stories Archive

Google Authorship is dead!

Recently I have noticed the change in Google searches related to authorship. In a Google plus post, Google Webmaster Trends Analyst John Mueller said that the company decided to discontinue the authorship project. I’ve been involved since we first started testing authorship markup and displaying it in

Kerala Tourism Facebook Page Crosses 1 Million Likes!

Yet another feather on the cap for one of the best tourism departments in India, Kerala Tourism has crossed 1 million likes on its Facebook page. They are the first tourism department in India to cross 1 million fan base on its social media

IRCTC shopping derailed?

The much hyped IRCTC shopping site has stopped working for the last few days. When you access the site, it displays a banner saying that the site is under maintenance and for queries related to booking, cancellations customer is requested to contact at their customer support. I

The Mobile War – Samsung is the new Nokia!

Samsung is the new Nokia. Yes, its true! According to the latest report by Counterpoint, Micromax has taken the lead in Indian mobile industry beating Samsung for the first time. In Q1, Micromax had 16.6 % market share of Indian mobile industry followed by

Marketing with an emotional touch!

Indians basically are emotional driven and we can see those emotions captured beautifully in our advertisements as well. We respond to ads and videos promoted as part of campaigns and even in social media we share videos of the brands and those shared by

Indians spend over 3 hours a day on their smartphones

The recent report published by Ericsson ConsumerLab on India’s consumer expectation and need for mobile broadband reports that an average Indian spends 3 hours 18 minutes on their smartphones per day. That’s 20% more in 2 years. The Ericsson ConsumerLab study carried out in

Celebrating 1 million Moto Customers!

According to an IDC (International Data Corporation) report, Samsung leads the Indian smart phone market with 35% market share in Q1 2014 followed by Micromax, Karbonn, Lava and Nokia. India saw the highest rate of growth – over 18% – in smart phone sales in Asia-Pacific

IRCTC Payment Statistics and Payment Gateway Data

According to an RTI filed with IRCTC, the failure rate for ticket booking is 7.9%. That is in 92.1 cases the ticket is booked and money is debited from consumers account. In 7.9% cases, the money is debited from consumers account and the ticket

GoodBye Orkut!

Started in 2004, the social networking site of Google, Orkut is shutting its stores on September 2014. Orkut helped shape life online before people really knew what “social networking” was. Google today confirmed on Orkut blog that they will be shutting down the services on

Indian Blogosphere Is Growing and Blogging Never Dies!

The recent state of the blogosphere survey by Business World and IndiBlogger.in reveals that India has more male bloggers than female bloggers. But does that matter? Obviously not! The survey focuses on the fact that blogging is growing in India and has seen a

Jogo Bonito! The most expensive and the most social sporting event!

The entire world is eagerly waiting for July 13 to know who will be crowned the next World Champions. Yes! the World cup has started and the entire 736 players will be playing their best football to reach their destiny and dream. After 64

The ultimate list of blog post ideas

I am sure that each one of you out there who blogs, are finding it difficult to identify a topic which interests your readers. Or you are finding it difficult to identify topics which attracts more traffic. How to drive more traffic to your blog? This

Facebook still remains Marketer’s first choice

Facebook still remains marketers first choice among a survey conducted by social media examiner. The survey includes categories for both B2C and B2B marketing. The study surveyed over 2800 marketers with the goal of understanding how they are using social media to grow and promote their

Social Media is Modified !!

Narendra Modi’s victory tweet has gone viral and twitterati was right on time to retweet and favorite the tweet. The tweet has been retweeted more than 70000 times and more than 45000 has favorited the tweet. India has won! ???? ?? ????? ????? ???

RuPay – India’s answer to Visa and MasterCard

President Pranab Mukherjee on May 8th dedicated “India’s own online payment gateway” to the nation. RuPay is an Indian domestic card scheme conceived and launched by the National Payments Corporation of India (NPCI). It was created to fulfill the Reserve Bank of India’s desire

64% of the World’s Extremely Poor Live in Just 5 Countries

According to the world bank report based on 2010 data, the world’s 64% of the extreme poor live in just five countries and guess who leads the pack? India! The report says that 64% of these poor lives in just five countries namely India,

TCS iElect – Election monitoring app from TCS in association with Twitter

TCS, the Indian IT major has finally associated with Twitter to observe, analyze and participate in the social conversations around the world’s largest general elections. TCS iElect is a mobile app to provide fascinating insights and trends on a real-time basis. Almost all the media agencies

India Election Tracker 2014

India has started electing their leaders and elections for the 16th Lok Sabha has completed four phases till today. The media is busy covering all the election campaigns and most of the media agencies and publishers has come up with an election tracker to get

Kerala Blog Express

In yet another innovative campaign, Kerala Tourism is providing a one time chance to 27 bloggers from across the world to discover Kerala’s beauty.  Kerala Blog Express is a two-week long road journey that will take them from the southern part of the State

New blogging platforms for individuals and companies

Blogging builds the online reputation of people as well as the companies. It helps you to show off your skills and brand value. The companies as well as people have utilized most of the popular blogging platforms. But times has changed since then. Being