3 Powerful Applications of AI in Marketing Analytics
The data analytics field has been completely transformed over the last two decades, and artificial intelligence is taking on a larger role in analytics every...
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Domex challenges Harpic with its latest campaign stressing the addressal of toilet malodour!
How many people question the efficacy of a toilet cleaner in fighting both germs and malodour? To address the need for superior toilet hygiene, Domex...
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Oakley Launches ‘Be Who You Are’ Ahead Of Tokyo 2020 Olympics
Anthem ignites social movement featuring huge roster of Olympians, athletes and sports fans globally Oakley released an inspirational film that celebrates self-expression and encourages people...
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Kotak Karma, CSR Wing of Kotak Mahindra Bank and Gopichand Academy launches Girl Power is Gold Power Campaign
As the Indian contingent gets ready to represent the country in the Tokyo 2020 Olympics, Kotak Mahindra Bank Limited (KMBL) and Pullela Gopichand Badminton Foundation...
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Kantar identifies what sustainability means to Asian consumers and how brands should respond!
Kantar, data-driven analytics and brand consulting company released preliminary findings from a new study exploring what sustainability means to Asian consumers. Kantar's Asia Sustainability Foundational...
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Saffola Mealmaker teams up with Celebrity Chef Kunal Kapur to launch ‘Delicious Soya Cook Book’
Saffola Mealmaker announced the launch of its very own e-cookbook: ‘Saffola Mealmaker Delicious Soya Cook Book’ featuring some of the most interesting ways to use...
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Vogue eyewear announces Taapsee Pannu as the face of the brand in India
Keeping it chic, fun & real, Taapsee invites women to join her tribe to #LetsVogue This year Vogue Eyewear welcomes a fresh new face in India...
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How Creative Injection boosted one of India’s most active blogging community’s website engagement, blogger acquisition, brand story and Alexa Rank?
Agency In Focus is a series of industry case studies where we will highlight the innovative work of digital agencies across India. In this story,...
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How OnPageOne ramped up brand awareness & purchase intent for their client?
Agency In Focus is a series of industry case studies where we will highlight the innovative work of digital agencies across India. In the first...
Petrol price hike in India through the eyes of Amul girl
The petrol prices crossed Rs. 100 mark for the first time in most cities of India. Let's take a look at how Amul has responded...