September 2021 - All About Marketing

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Brand Collabs are not boring! If it's Khaby Lame. International social media sensation Khaby Lame has partnered with fantasy sports platform Dream11. This is Khaby's...

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Amazon Prime Video Channels launched in India – A marketplace for video entertainment

All About Marketing

September 27, 2021September 27, 2021

Amazon announces Prime Video Channels – a first step towards creating a Video Entertainment Marketplace in India Amazon announced the launch of Prime Video Channels...

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Why did McDonald’s change its logo to mcdOalds?

Krishna

September 25, 2021October 5, 2021

McDonald’s recently replaced its iconic golden arches logo with a new one across its social media channels. The caption to their Twitter post read, “TikTok...

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Neo bank Fi makes an ad on PPT as part of its IPL campaign

Krishna

September 24, 2021

Fi, the fast-growing neo bank, has launched its new campaign during the ongoing IPL 2021 but with a key twist. With disruptive thinking being at...

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Thums Up partners with Mohammed Siraj for #PalatDe campaign

All About Marketing

September 23, 2021September 30, 2021

After celebrating the ‘Toofani’ spirit with #PalatDe and #TaanePalatDe campaigns at Tokyo Olympics and Paralympic Games 2020, Thums Up, Coca-Cola India’s home-grown brand, celebrates the...

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HomeLane launches a Meme campaign featuring MS Dhoni

Krishna

September 22, 2021

HomeLane, home interior company, launched its first campaign with brand ambassador MS Dhoni titled “Takatak Chakachak”. The campaign uses a unique format to tackle consumer...

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Noise smart wearables ropes in Taapsee Pannu as its brand ambassador

All About Marketing

September 21, 2021September 27, 2021

Noise smart wearables have announced the appointment of actress - Taapsee Pannu as its brand ambassador. She will be the brand ambassador for the smart...

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Smytten launches integrated brand campaign #TrySomethingNew encouraging millennials to experience the ‘New’ this festive season

All About Marketing

September 21, 2021September 30, 2021

Smytten ropes in ace Bollywood actor Adah Sharma, Celebrity fitness trainer Yasmin Karachiwala & Popular content creator, model and body-positivity advocate Sakshi Sindwani to reaffirm...

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Litmus wins digital marketing mandate for Mitsubishi Heavy Industries-VST Diesel Engines Private Ltd

All About Marketing

September 21, 2021September 27, 2021

Litmus, a branding agency from Ahmedabad, wins the digital mandate for Mitsubishi Heavy Industries-VST Diesel Engines Pvt Ltd (MVDE). As part of the mandate, Litmus...