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Branding has been a crucial aspect of advertising for decades, but it’s taken on a wide range of new forms since the rise of digital marketing. Understanding how to keep your brand at the forefront of the latest trends is critical for long-term success in the current market.
In this article, we’ll take a look at three of the most important developments in brand building for marketers to be aware of in 2021 and beyond. After reading, don’t hesitate to check out our website for more information about collaborating with a top digital strategy agency.
Logos are fundamental to any branding strategy, but it’s no longer as simple as displaying your logo on a billboard or TV ad. Customers now engage with brands on a variety of channels including SMS, email, and social media.
While more complex logos can work well in some contexts, you should also look for ways to simplify your logo to fit different situations. For example, your full logo might not be as clear as a Facebook or Instagram profile picture, so you may need to create a more streamlined version for those settings.
While companies once shied away from taking public stances on political issues, modern consumers now expect their favourite brands to take a more active role in social justice. Showing your commitment to hot-button issues like racial equity, environmental conservation, and LGBT inclusiveness will help you cultivate more trust among consumers.
Keep in mind that supporting charitable causes doesn’t have to come at the cost of your bottom line. In fact, many companies have leveraged the power of cause marketing to raise money or awareness while simultaneously increasing sales and profits.
Influencer marketing is a rapidly growing field, and working with influencers allows brands to leverage the influencer’s existing credibility. Of course, it’s important to find influencers who genuinely believe in your brand and can effectively communicate that feeling to their audience.
Furthermore, influencers generally work on a per-click or per-conversion basis, so there’s relatively little risk in this kind of collaboration. Unlike some other advertising channels, influencers typically won’t charge you if they aren’t able to generate any traffic or sales.
Consumer preferences are changing every year, and it’s critical for marketers to keep an eye on these developments to stay ahead of the competition. These are just a few of the most important branding trends to be aware of in the contemporary marketing landscape.