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Digital marketing is an incredibly complex field that’s impossible to fully master, but data is always the first step toward building more intelligent campaigns. Market research allows companies to analyze consumer behaviour on a deeper level to develop content that’s more likely to connect with their audience.
While businesses of all sizes can benefit from market research, smaller companies often have trouble understanding how to effectively gather, analyze, and act on data. In this article, we’ll cover some of the most effective channels for performing market research in 2021.
Reddit is one of the most popular websites worldwide, and it contains vibrant communities covering nearly every topic. With that in mind, it’s a great place to reach out to consumers who may be interested in your brand.
One key advantage of Reddit compared to the rest of the internet is that it allows marketers to look into more niche communities that are not easy to find on other sites. With millions of subreddits out there, you can find a group of people discussing even the narrowest interests.
If you’re looking for specific pieces of information, consider using surveys and questionnaires to elicit the relevant data from your audience. Small incentives can motivate recipients to follow through on surveys, particularly at a time when most people are already receiving more texts and emails than they can respond to.
On the other hand, if you’re looking for deeper insights, consider running a smaller number of one-on-one conversations rather than asking a large group of people the same questions. It’s critical to identify your market research goals before moving ahead with a concrete plan.
Like subreddits, Facebook groups have popped up for a wide range of interests. More and more businesses are creating private Facebook groups, and there are also numerous active Facebook groups covering all major industries.
While spamming groups is generally frowned upon, there’s nothing wrong with participating in group conversations to get a better idea of what your audience is looking for. Since Facebook groups self-select, you can also look for survey and interview participants who are more likely to have an interest in your field.
If you’re struggling with digital marketing, these kinds of research can connect you with your audience and craft more specific marketing goals. Keep in mind that working with experienced digital marketing agencies can also help you encourage audience engagement and generate far more sales.