Amazon India Diwali Ad #DeliverTheLove on unsung Covid heroes

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The latest “Deliver The Love” Diwali campaign by Amazon India is paying tributes to the unsung Covid heroes. Some people are a special family and this year don’t forget to deliver the love to them yourself. Here’s a heartwarming story from us, said the eCommerce giant during the launch.

Watch the film below.

The video has garnered more than 5M views on YouTube and 1.5M views on Facebook.

This ad has taken us back to the not so distant past and reminded us about the trauma of Covid second wave in India. Amazon India has expressed gratitude towards those strangers who offered help during our desperate times. The act of remembering unsung Covid heroes during the festival has struck a chord with many online.


The brand also asked people to celebrate Diwali with ‘special family’ members this year and ‘deliver the love themselves’ to those who helped them get through difficult times. It asked others to share their own stories.





Amazon India’s Deliver the love campaign has been running for so many years now. The campaign is not specific to Diwali but the brand launches heartwarming films for all other major festivals as well.

The last one we saw for Rakshabandhan. Watch below.