All About Marketing, Author at All About Marketing

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ShortsTV, the world’s first and only 24x7 linear and OTT channel dedicated to short-form content, announces a partnership with Amazon to launch ShortsTV on Amazon...

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The new Poco C31 campaign pushes the smartphone to its limits in a series of ‘Life Tests’

All About Marketing

October 22, 2021October 22, 2021

POCO, India’s 3rd largest online smartphone brand, launched a distinctive campaign, “Life Tested” showcasing the incredible build and sturdiness of its recently launched budget entrant,...

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Fanta celebrates cricket’s colorful fans – Don’t miss Fanta’s #Rangja at ICC T20 World Cup

All About Marketing

October 20, 2021October 26, 2021

Fanta, beverage brand from Coca-Cola, has announced its partnership with the International Cricket Council (ICC) for the ICC Men’s T20 World Cup. The brand is...

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Lifestyle launches heartwarming campaign for Diwali – Dil Se Diwali

All About Marketing

October 18, 2021October 19, 2021

Lifestyle, India’s leading destination for the latest trends, has launched an all-new festive collection for Diwali. What’s unique about the collection is that it has...

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Audible Plus launched, will offer Audible members unlimited listening at no additional cost

All About Marketing

October 15, 2021October 19, 2021

Audible, an Amazon company and a leading global provider of spoken-word entertainment, announced two major updates to its service in India, both of which are...

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Roposo brings India its first dedicated destination for pop-culture driven live streaming commerce

All About Marketing

October 14, 2021October 14, 2021

With an intent to disrupt the mobile and online commerce space, Roposo announced that it is launching India’s first digital destination for ‘creator-led, live entertainment...

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Glance uses AI-led deepfake in its ‘Har Pal Happening’ campaign

All About Marketing

October 12, 2021October 12, 2021

Imagine Einstein flirting with Mona Lisa. Or a rap battle between Shakespeare and Newton. Potentially taking marketing to the next level, one of India’s largest...

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Platinum Guild India in its second edition of season of hope commemorates learnings of the past as consumers transition into the future

All About Marketing

October 11, 2021October 11, 2021

After the success of last year’s retail initiative ‘Season of Hope’, Platinum Guild India (PGI) has launched the second edition of the month-long initiative from...

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Mamaearth in its new campaign says Doing good is #BeautifulInDeed!

All About Marketing

October 10, 2021October 11, 2021

Mamaearth has announced its latest campaign ‘Beautiful InDeed’, which aims to reinvent the traditional definition of beauty. Over the years, beauty has been accepted as...