BigMuscles Nutrition launches new campaign ‘PerformanceHiPechaan’ with brand ambassador Ranveer Singh

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BigMuscles Nutrition, one of the country’s leading nutritional supplement brands, has recently launched a social media campaign #PerformanceHiPechaanwith their brand ambassador and Bollywood superstar Ranveer Singh.

The social media campaign showcases Ranveer Singh’s transformation with BigMuscles Nutrition.

People often become synonymous with their performance. It’s their performance that shapes their identity, their Pehchaan. Celebrating the courage, the hard work, the struggles, the journey and the achievements of performers, we bring to you #PerformanceHiPehchaan – an initiative, a journey, a feat and much more. Stay glued for back to back performances and everything that goes behind giving a performance that makes a mark.

The campaign video showcases Singh being demotivated and struggling to work out in the beginning. He is seen losing his will to even lift a weight. After learning from his defeat, Singh regains his motivation and becomes even more passionate to beat all odds and transform his body.

Known for his powerhouse performances, Ranveer has not just been endorsing BigMuscles Nutrition since 2018 but has also been a loyal consumer of its products. He has credited his body transformations for his various film roles with rigorous, consistent training, a balanced diet and BigMuscles Nutrition protein supplements.

Talking about the new product, Suhel Vats, Director, BigMuscles Nutrition said, “We launched BigMuscles in 2009 and it has emerged as the top must nutrition supplement brand in India over the last three years, We hope to take the brand to the next level with this campaign that encourages the youth of India to believe that they are stronger than they think.”

BigMuscles Nutrition started its journey twelve years ago, intending to take fitness to the masses and inspire the youth of the country to be fit and strong. The brand frequently lends its support to aspiring body building athletes from all over India and also associates with the major bodybuilding and fitness events to keep the culture of fitness alive. By steadily improving the quality of their products over the last couple of years, the brand has been acknowledged as ‘Champion of Fitness’ by Economic Times at BodyPower in 2018. They were also awarded the ‘Best Healthcare Asian Brand 2017’ by Economic Times.