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0 Remember, the 1994 Cadbury Dairy Milk ad where a girl runs to the cricket ground and dancing when her boyfriend hits a six. The ad made by Ogilvy is one of the iconic ads of the Indian advertising industry.
‘Asli Swad Zindagi Ka’ Cadbury Dairy Milk ad broke the brand’s kids-only image and positioned it as a product for adult consumption.
The commercial was launched at a time when Indian advertising was itself experiencing a shift from being informative to entertaining.
In a 2017 interview, advertising veteran Piyush Pandey and the brains behind the Cadbury ad explained, “Before that everyone [in the advertising industry] was super-boring and they were singing brand names alone.”
Bringing back that nostalgia, Mondelez India has recreated its iconic ad with a twist.
Watch the film below.
Creative Agency: Ogilvy India
Production house: Good Morning Films
The film conceptualized by Ogilvy India, for Mondelez India, shows a young woman cricketer scoring a winning run and her male friend running towards the field dancing with unabashed glee, celebrating her smashing performance, as the crowd cheers on. The film ends with the powerful message of #GoodLuckGirls in recognition of today’s equal world where women are breaking barriers and pursuing all their dreams.
Anil Viswanathan, Senior Director – Marketing, Mondelez India, said, “From acing in the corporate world to winning Olympic medals, women are at the forefront of creating new milestones, every single day and our film is an ode to each one of them. As a brand that has always promoted gender inclusivity, contemporising an iconic campaign is our way of recognising the changing times and extending support to all the women trailblazers. An extension of our ongoing generosity narrative, the film also lands the message of how taking small yet significant steps to acknowledge the achievements of women would make the world a better place to live in. We hope this film brings back a gush of nostalgia and are confident that this refreshed version will find as much love as the original one.”
Piyush Pandey, Chairman Global Creative and Executive Chairman India, Ogilvy, said, “It needed a brave client back in 1993 to go ahead with the original Cadbury cricket film that became so popular. It needed an even braver client to attempt something with an iconic film and make magic out of it. I am delighted that the team at Mondelez and Ogilvy has made this magic, made it relevant, exciting and so did Cadbury, in its bold and front foot fashion.”
Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers, Ogilvy India, added, “The excitement and the stress in our heads were competing with each other. To recreate such a big hit is like setting yourself up for a million opinions. The only reason we went ahead was it felt right and it felt awesome. We loved the idea from our gut. Luckily, so did the client. Hats off to the all-girls team who thought of it and hats off to Bob from Good Morning Films for making it so well.”
Watch the 1994 ad below.
Watch the other ads from the same campaign below.