CoinSwitch Kuber released an interactive ‘Crossword print ad’ to raise crypto awareness

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The campaign has been conceptualised and executed by Flux@TheGlitch.

CoinSwitch Kuber, India’s most valued crypto platform, released an interactive print advertisement to encourage people to research before investing in crypto assets.

The Crypto unicorn partnered with Flux@The Glitch, the content vertical at The Glitch of VMLY&R, to design and conceptualize a one-of-its-kind ad — A full-page Crossword comprising questions around the basics of Crypto investing and blockchain technology to urge readers to find the correct answers before they download the CoinSwitch Kuber app.

Coinswitch Kuber_Full_Page_Crossword


As Crypto continues to gain popularity as an emerging asset class investment in India, CoinSwitch Kuber is making sustained efforts to educate more and more Indians to make informed investment decisions.

Flux@TheGlitch, a digital-first agency, combined the functionality of a QR code with the interactivity of a crossword to create crypto awareness among readers with this ‘scannable and playable’ print advertisement.

Rahul Dcruz

Rahul D’cruz, Associate Creative Director, Flux

Commenting on the advertisement Rahul D’cruz, Associate Creative Director at Flux and the creative lead on the account, said, “We wanted to change the way people looked at Crypto. We didn’t want them to not buy coins because everybody else was buying them but because they understood how it worked and saw the benefit of trading. And for that, education was very important. Moreover, it was imperative that this education didn’t come across as another piece of passive content but made people think before they started trading.” 


Varun Mundra

Varun Mundra, Director – Business & Client Relations, Flux

Director – Business & Client Relations of Flux, Varun Mundra, said, “This concept is a testimony to the medium agnostic thinking that the team has put together to bring newspaper alive with seamless interplay of crosswords and the QR code. To be able to educate, engage in the manner the audience prefers and take them onto digital is what makes this idea great”.


Sharan Nair

Sharan Nair, Chief Business Officer, CoinSwitch Kuber

Sharan Nair, Chief Business Officer at CoinSwitch Kuber said, “The interactive Crypto crossword ad is yet another proactive step towards our continuous efforts to raise awareness about Crypto asset investing in India and build a prosperous ecosystem that users and regulators can trust. We aim to help more and more Indians make an informed investment decision while making Crypto investing as simple as ordering food online. Our latest print ad urges readers to put on their thinking cap and start their Crypto investing research with”