As an extension of its More Together campaign, Facebook has launched a new film to celebrate Onam. The film highlights how culture has gone virtual and communities are coming together on Facebook in unique ways during the pandemic.
The film is based on a true story that centres around the popular folk art of Pulikkali, in which performers – painted like tigers – dance in the streets of Kerala to entertain people as part of Onam celebrations.
The film titled Roar Together features members of Ayyanthole Desam Pulikkali Samghataka Samithi who found a way to reach their audience through a live performance on Facebook last year (2020) amidst Covid-19 restrictions.
As many as 65000 people viewed the performance online, a feat that would not have been achieved if held offline.
Facebook collaborated with Dentsu Mcgarrybowen and Director Atul Kattukaran to bring this story alive.
Watch the film below.
The More Together campaign of Facebook celebrates the power of connections and people coming together and is focused on the fact that even when you are far apart, you are together through Facebook. They have released similar films during other Indian festivals such as Holi, Eid etc.
As part of Onam celebrations, Facebook has also rolled out an Augmented Reality (AR) filter that will take Pulikali to users in yet another way.
With the filter, users can don the mask of a roaring tiger themselves and virtually place themselves in Swaraj Round, Thrissur where Pulikali happens every year. To use the AR filter, users can go to the newsfeed, go to the camera, and search for the ‘Roaring Onam’.