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0 Agency In Focus is a series of industry case studies where we will highlight the innovative work of digital agencies across India.
In the first of this series, we will focus on a Kochi based digital agency “OnPageOne” and how they helped a footwear brand to improve brand awareness & purchase intent through social media.
An interesting case study on how to leverage social media to increase brand awareness among millennials.
Brand: DeBongo (footwear brand from the VKC Group)
Agency: OnPageOne, Kochi
Objective: Capture the attention of youth and be a brand voice for them in terms of fashion & promoting their ideologies.
SM Platforms: Facebook & Instagram
Execution
Since the brand had a good seller point of being affordable and having multiple styles to choose from- two of the features that best grabs the attention of youngsters, OnPageOne initially focused on presenting all the variants of the shoes (casual, formal and sports) in visually appealing and eye-catchy creatives.
Graphics and music that would be appealing to the younger crowd were used extensively. Contests and giveaways were regularly organized to engage the audience and spread brand awareness.
Particular care was given that the brand tone was set to something that would speak on behalf of the thoughts, issues or feelings that the youth would encounter, to get the maximum connection with the audience and grow to be a brand that they could reflect with apart from boosting the sales.
Result
- 90M Impressions across social media
- 59k video views
- 4.33% engagement
The Work
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About OnPageOne
Founded in the year 2017 by an ex-Googler and an ex-InMobian, Neetu Kurian, OnPageOne started with a team of just two from Kochi.
OnPageOne builds result-oriented digital strategies and continually refine your campaigns for optimal outcomes. From full-scale digital marketing and advertising campaigns and planning right through to the tactical execution and reporting, the agency has got an eye on your return of investment. They believe it’s all about embracing the brand vision and the top digital & creative minds of OnPageOne will make it happen, with a boutique digital agency approach.
Website: https://onpageone.in/