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0 Brand Collabs are not boring! If it’s Khaby Lame. International social media sensation Khaby Lame has partnered with fantasy sports platform Dream11. This is Khaby’s first-ever collaboration with an Indian brand.
The viral TikToker Khaby Lame created a short video with Indian content-creator, Viraj Ghelani. In his trademark style, Khaby called upon people to accomplish day-to-day tasks straightforwardly and use their brains to play on Dream11.
Life is simple. You just need to use your 🧠 in the right place!
Ain’t it true, @KhabyLame? 😜 #Dream11PeDimaagLagaNa #Dream11 #D11 #LearnFromKhaby @viraj_ghelani pic.twitter.com/O63aGORVhj— Dream11 (@Dream11) September 27, 2021
In the video, Viraj Ghelani is sitting with a friend who is eating french fries with toothpicks. Ghelani isn’t amused and calls Lame to simplify this. Lame picks up a fry with his fingers and eats it, showing viewers how simple this is in his signature style, extending his arms with inimitable facial expressions.
Wearing a Dream11 jersey, Lame then points to a placard that says ‘Dimaag Lagana Hai Toh Dream11 Pe Laga Na’ reiterating the brand’s message to put their intellectual might for picking a team on Dream11.
Dream11 has been one of the top IPL sponsors since 2019, and for the 2021 edition, launched multi-media campaigns under #Dream11PeDimaagLagaNa and #TeamHaiTohMazaaHai.
Italy based, Senegalese-born TikToker, Khaby is known for his short videos where he sarcastically and wordlessly ridicules people who seem to unreasonably complicate simple tasks.
Khaby Lame has over 113M followers on TikTok and 46M followers on Instagram. He has the second most-followed TikTok account and has the second most-liked Instagram Reel.
He is a football fan and a long time follower of Juventus FC. He even appeared as a co-star for the club’s announcement of Manuel Locatelli, this season. He has collaborated with several other sports brands including Formula 1 team Scuderia Ferrari and created content with top footballers like Paulo Dybala and Alessandro Del Piero.