Kotak Karma, CSR Wing of Kotak Mahindra Bank and Gopichand Academy launches Girl Power is Gold Power Campaign

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As the Indian contingent gets ready to represent the country in the Tokyo 2020 Olympics, Kotak Mahindra Bank Limited (KMBL) and Pullela Gopichand Badminton Foundation (Gopichand Academy) launched the “Girl Power is Gold Power” campaign to celebrate the spirit of all women athletes taking part in the Games.

The ‘Girl Power is Gold Power’ campaign carries a special message for India’s finest women athletes and all the young girls who dream of following in their footsteps.

The campaign video features Indian badminton team members, Ashwini Ponnappa, a Gold Medal winner at the Commonwealth Games 2010 and N. Sikki Reddy, Gold medalist at the South Asian Games 2016. The one-minute film not only honours the young women who follow their dreams but also celebrates the people that lend their support to young dreamers – thereby paving the way for a generation of champions.

Kotak Karma is the CSR identity of the Kotak Mahindra Group. Under its CSR Projects on Sports, KMBL has collaborated with the Pullela Gopichand Badminton Foundation based in Gachibowli, Telangana to develop a state-of-the-art badminton training facility with advanced infrastructure and amenities, and international standard coaches that will help India produce more world-class players. Both the athletes featured in the film train at the Pullela Gopichand Badminton Foundation.

A wonderful campaign when the country is talking about dowry and gold used as an integral part of the dowry. It’s not that gold that we need to highlight, it’s about the medal and the efforts that they put on to make history.

You can watch the campaign video below.


Agency: Enormous

Production House: Useful Garbage Creations

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