Mother Dairy has launched an initiative to encourage people to reduce the use of plastic and switch to alternatives.
The film #Swachhtagrah stresses the fact that how unknowingly we have imbibed the use of plastic in everyday activities.
The digital film features actor Tisca Chopra leading the cause and subtly encouraging consumers to take one step at a time by making conscious choices.
Watch the film below.
Manish Bandlish, managing director, Mother Dairy Fruit and vegetable, said, “In today’s world, plastic has become one of the prime concerns due to its negative impact on planet earth. It would be untrue to say that we can eliminate the use of plastic, however, as a responsible citizen, we can look at different avenues where the usage of plastic can be reduced or restricted. Through this film, we intend to encourage our consumers to make informed and conscious decisions. We can do our best if we collectively lend a thought towards the impact of our actions on mother earth and pave the way for a better world for our future generations. Therefore, we urge our patrons and consumers to be mindful of their day-to-day plastic use by opting for alternatives with no or minimal plastic use.”