After entertaining its audience with Rahul Dravid’s Indira Nagar ka Gunda, CRED is all set to welcome back IPL 2021 with the Olympic Gold Medalist Neeraj Chopra.
In CRED’s latest ad, the 23-year-old javelin thrower can be seen depicting how people are now behaving in front of him after his success in Tokyo 2020 Olympics.
In the ad, shared by Neeraj Chopra on Twitter, actor Jim Sarbh can be seen saying: “Every time you pay your credit cards bills on CRED, you earn CRED coins. Use them to claim exclusive rewards and cashback. Now that gets me as excited as Indians, around Neeraj Chopra.”
Later, Neeraj appears in the ad, in the various avatars asking questions like, “Girlfriend hai? Biwi hai? [Do you have Girlfriend or wife]” alongside throwing dialogues like “Tujhe main star banaunga Neeraj [I will make you a star, Neeraj]” and “Javelin – Ek Prem Katha [Javelin – A love story].”
Neeraj is the latest in a long line of Indian sporting personalities, including the likes of Rahul Dravid, Venkatesh Prasad and Javagal Srinath, to feature in quirky advertisements for CRED.
Watch below the latest ad ft. Neeraj Chopra from CRED’s campaign “Great for the Good”.
The film was conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi and Vishal Dayama.
Written by Early Man Film.
Three brands stood out in their influencer collaborations – CRED, Schindler India and KFC. The execution and the content of these collaborations were fresh and out of the box. Moreover, it was a classic example of how good content can create virality with influencer marketing.
In the ad featuring Rahul Dravid, the former Indian cricketer could be seen shouting at everyone from his car and even breaking the side-mirror of a car standing next to him with his bat before getting out of the car’s rooftop and shouting “Indiranagar ka Gunda hun main [I am the goon of Indiranagar].”
In another ad, ex-cricketers like Venkatesh Prasad, Javagal Srinath, Saba Karim, Maninder Singh can be seen singing to the tunes of 90s OGs songs.
Watch below the other ads from the same campaign “Great for the good” released as part of IPL 2021 featuring Jackie Shroff and Kumar Sanu.
For its first campaign “Not everyone gets it” launched for IPL 2020, CRED had launched a series of ads featuring Bollywood stars like Anil Kapoor, Madhuri Dixit, Govinda and singers like Bappi Lahiri, Daler Mehndi, Alka Yagnik and Udit Narayan.