News - All About Marketing

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White Rivers Media bags the digital mandate of CavinKare’s online-first personal care brand ‘Buds & Berries’

November 17, 2021November 17, 2021

The independent agency has partnered with 'Buds & Berries' to create a unique narrative that will elevate its offerings for the audience through creative strategies....

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Flipkart and Moj announce a collaboration for Video and Live Commerce

All About Marketing

October 28, 2021October 29, 2021

Flipkart and Moj announced a collaboration to enable Video and Live Commerce experiences at scale. This will help Flipkart to scale video commerce in the...

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ShortsTV and Amazon collaborate to launch ShortsTV on Amazon Prime Video channels in India

All About Marketing

October 26, 2021October 26, 2021

ShortsTV, the world’s first and only 24x7 linear and OTT channel dedicated to short-form content, announces a partnership with Amazon to launch ShortsTV on Amazon...

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Audible Plus launched, will offer Audible members unlimited listening at no additional cost

All About Marketing

October 15, 2021October 19, 2021

Audible, an Amazon company and a leading global provider of spoken-word entertainment, announced two major updates to its service in India, both of which are...

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Roposo brings India its first dedicated destination for pop-culture driven live streaming commerce

All About Marketing

October 14, 2021October 14, 2021

With an intent to disrupt the mobile and online commerce space, Roposo announced that it is launching India’s first digital destination for ‘creator-led, live entertainment...

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AppsFlyer unveils festive rulebook for app marketers to succeed this Diwali

Krishna

October 14, 2021October 19, 2021

AppsFlyer announced the launch of the Indian Festive Season 2021 Report to equip app marketers with insights and recommendations to plan their strategy ahead of...

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Men of Platinum launches its latest collection in partnership with ace cricketer KL Rahul

All About Marketing

October 8, 2021October 8, 2021

Be it life as we know it or a game of cricket, one needs to steer through and negotiate the challenging circumstances that it brings....

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Amazon Prime Video Channels launched in India – A marketplace for video entertainment

All About Marketing

September 27, 2021September 27, 2021

Amazon announces Prime Video Channels – a first step towards creating a Video Entertainment Marketplace in India Amazon announced the launch of Prime Video Channels...

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Noise smart wearables ropes in Taapsee Pannu as its brand ambassador

All About Marketing

September 21, 2021September 27, 2021

Noise smart wearables have announced the appointment of actress - Taapsee Pannu as its brand ambassador. She will be the brand ambassador for the smart...

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Litmus wins digital marketing mandate for Mitsubishi Heavy Industries-VST Diesel Engines Private Ltd

All About Marketing

September 21, 2021September 27, 2021

Litmus, a branding agency from Ahmedabad, wins the digital mandate for Mitsubishi Heavy Industries-VST Diesel Engines Pvt Ltd (MVDE). As part of the mandate, Litmus...