All About Marketing

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Smytten launches integrated brand campaign #TrySomethingNew encouraging millennials to experience the ‘New’ this festive season

September 21, 2021September 30, 2021

Smytten ropes in ace Bollywood actor Adah Sharma, Celebrity fitness trainer Yasmin Karachiwala & Popular content creator, model and body-positivity advocate Sakshi Sindwani to reaffirm...

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Litmus wins digital marketing mandate for Mitsubishi Heavy Industries-VST Diesel Engines Private Ltd

All About Marketing

September 21, 2021September 27, 2021

Litmus, a branding agency from Ahmedabad, wins the digital mandate for Mitsubishi Heavy Industries-VST Diesel Engines Pvt Ltd (MVDE). As part of the mandate, Litmus...

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Neeraj Chopra in the latest CRED ad to welcome back IPL 2021

Krishna

September 20, 2021September 20, 2021

After entertaining its audience with Rahul Dravid's Indira Nagar ka Gunda, CRED is all set to welcome back IPL 2021 with the Olympic Gold Medalist...

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Mohey redefining rituals with a new gesture of ‘KANYAMAAN’

All About Marketing

September 20, 2021September 30, 2021

Paving the way for wedding season, Mohey, women’s leading bridal wear brand (from the house of Manyavar) has launched a wedding campaign film featuring Alia...

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Cadbury Dairy Milk new ad recreates its iconic ‘Kuch Khaas Hai Zindagi Main’ ad with a twist!

Krishna

September 17, 2021

Remember, the 1994 Cadbury Dairy Milk ad where a girl runs to the cricket ground and dancing when her boyfriend hits a six. The ad...

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Apple, uses Saregama’s Dum Maaro Dum for its 2021 product launch

Krishna

September 17, 2021

Saregama’s Dum Maaro Dum makes a global frenzy as the tech-giant licenses the song for iPhone 13 launch event and advertisement Apple has just released...

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BYJU’S extends sponsorship of Kerala Blasters FC for ISL Season 8

All About Marketing

September 16, 2021September 27, 2021

Indian Super League team Kerala Blasters FC has announced the extension of its association with BYJU’S as the club’s title sponsor for the eighth edition...

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Tinder India highlights the importance of Consent in their new campaign film “Closure”

Krishna

September 13, 2021September 13, 2021

Tinder India has launched a new film titled “Closure” to navigate through the tricky terrains of consent in the world of modern dating. Conceptualised and...

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Thums Up partners with Jasprit Bumrah for ICC Men’s T20 World Cup 2021

All About Marketing

September 8, 2021September 30, 2021

Thums Up, Coca-Cola India’s home-grown brand has partnered with ICC (International Cricket Council) as an exclusive non-alcoholic beverage partner. After celebrating real heroism with #PalatDe...