All About Marketing

Read Time:1 Minute

This International Women’s Day, FabAlley, one of India’s leading online fashion labels for women, shines a light on the unrealistic and never-ending expectations that weigh...

Read Time:1 Minute

Shaadi.com pledges to bring India’s women back to the workforce in its International Women’s Day campaign

All About Marketing

March 8, 2022March 8, 2022

Shaadi.com, through its social arm Shaadi.org, recently launched an initiative that features Bhumi Pednekar and its founder & Shark Tank India judge, Anupam Mittal. This...

Read Time:1 Minute

Wiggles.in celebrates International Women’s Day with the second edition of its thought-provoking ‘#SheIsABitch’ campaign

All About Marketing

March 8, 2022March 8, 2022

Following the success of its International Women’s Day campaign, #SheIsABitch in 2021, which empowered women pet parents to reclaim the word bitch for its true...

Read Time:2 Minute

PlanetSpark launches its International Women’s Day campaign, “#TheMuteButton”

All About Marketing

March 8, 2022March 8, 2022

Communication Skills-focused EdTech platform, PlanetSpark launches “The Mute Button” — a month-long Women’s Day campaign, aimed to initiate a chain of dialogues against the suppression...

Read Time:2 Minute

DDB and Stabilo Boss highlight the remarkable Phyllis Robinson for her remarkable impact on DDB

All About Marketing

March 8, 2022March 8, 2022

Phyllis Robinson was a remarkable woman. But in 1949, men stood in the spotlight. While Bill Bernbach is often credited for sparking the creative revolution,...

Read Time:1 Minute

DigiChefs has retained digital performance marketing mandate for Purnartha

All About Marketing

March 8, 2022March 8, 2022

DigiChefs, an independent and high-performing creative agency based out of Mumbai has retained the digital performance marketing mandate for Purnartha, an intermediary providing Investment Advisory...

Read Time:3 Minute

BIC Cello launches #BreakTheNorm campaign in collaboration with Josh Talks

All About Marketing

March 7, 2022March 7, 2022

BIC Cello has launched the second edition of the #BreakTheNorm campaign in collaboration with Josh Talks. The video series, scheduled to launch on International Women’s...

Read Time:2 Minute

Alia Bhatt ‘makes the first move’ with a Cornetto, in a new film by DDB Mudra

All About Marketing

March 7, 2022March 7, 2022

Cornetto, the popular brand of frozen desserts by Hindustan Unilever Ltd. has launched a delightful film featuring Rohit Saraf and the brand ambassador Alia Bhatt....

Read Time:1 Minute

#TheIconicLady – Smytten’s new digital campaign to pay tribute to women across different spheres of life

All About Marketing

March 7, 2022March 7, 2022

Smytten, the product discovery & trial app, has launched a digital campaign - #TheIconicLady. The campaign, which aims to pay tribute to women across different...

Read Time:2 Minute

#BinBoy, HUL’s new campaign inspires to segregate waste for a better tomorrow

Krishna

March 5, 2022

Every day in India, thousands of tons of waste end up in landfills, rivers, and oceans. While positive steps are being taken towards developing waste...