All About Marketing

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With a humorous yet hard-hitting video, TWT kickstarts its campaign 'The Whole Truth Sayers' - a clarion call to all Honest Influencers who only endorse...

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Fanta celebrates cricket’s colorful fans – Don’t miss Fanta’s #Rangja at ICC T20 World Cup

All About Marketing

October 20, 2021October 26, 2021

Fanta, beverage brand from Coca-Cola, has announced its partnership with the International Cricket Council (ICC) for the ICC Men’s T20 World Cup. The brand is...

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Here is why Zomato and FabIndia is facing social media backslash!

Krishna

October 20, 2021October 20, 2021

The two recent brands to come under fire on social media is Zomato & Fabindia. #Reject_Zomato and #boycottFabIndia is trending on Twitter and the angry...

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Amazon Launches the new #DeliverThanks Campaign – Encourages Customers to Share Their Happiness with Frontline Teams

Krishna

October 18, 2021October 19, 2021

Amazon India announced that it has launched the second edition of its digital campaign ‘#DeliverThanks’ to encourage customers to share messages of happiness and appreciation...

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Lifestyle launches heartwarming campaign for Diwali – Dil Se Diwali

All About Marketing

October 18, 2021October 19, 2021

Lifestyle, India’s leading destination for the latest trends, has launched an all-new festive collection for Diwali. What’s unique about the collection is that it has...

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Audible Plus launched, will offer Audible members unlimited listening at no additional cost

All About Marketing

October 15, 2021October 19, 2021

Audible, an Amazon company and a leading global provider of spoken-word entertainment, announced two major updates to its service in India, both of which are...

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Roposo brings India its first dedicated destination for pop-culture driven live streaming commerce

All About Marketing

October 14, 2021October 14, 2021

With an intent to disrupt the mobile and online commerce space, Roposo announced that it is launching India’s first digital destination for ‘creator-led, live entertainment...

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AppsFlyer unveils festive rulebook for app marketers to succeed this Diwali

Krishna

October 14, 2021October 19, 2021

AppsFlyer announced the launch of the Indian Festive Season 2021 Report to equip app marketers with insights and recommendations to plan their strategy ahead of...

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Glance uses AI-led deepfake in its ‘Har Pal Happening’ campaign

All About Marketing

October 12, 2021October 12, 2021

Imagine Einstein flirting with Mona Lisa. Or a rap battle between Shakespeare and Newton. Potentially taking marketing to the next level, one of India’s largest...

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Platinum Guild India in its second edition of season of hope commemorates learnings of the past as consumers transition into the future

All About Marketing

October 11, 2021October 11, 2021

After the success of last year’s retail initiative ‘Season of Hope’, Platinum Guild India (PGI) has launched the second edition of the month-long initiative from...