All About Marketing

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Lifestyle, India’s leading destination for the latest trends, has launched an all-new festive collection for Diwali. What’s unique about the collection is that it has...

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Audible Plus launched, will offer Audible members unlimited listening at no additional cost

All About Marketing

October 15, 2021October 19, 2021

Audible, an Amazon company and a leading global provider of spoken-word entertainment, announced two major updates to its service in India, both of which are...

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Roposo brings India its first dedicated destination for pop-culture driven live streaming commerce

All About Marketing

October 14, 2021October 14, 2021

With an intent to disrupt the mobile and online commerce space, Roposo announced that it is launching India’s first digital destination for ‘creator-led, live entertainment...

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AppsFlyer unveils festive rulebook for app marketers to succeed this Diwali

Krishna

October 14, 2021October 19, 2021

AppsFlyer announced the launch of the Indian Festive Season 2021 Report to equip app marketers with insights and recommendations to plan their strategy ahead of...

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Glance uses AI-led deepfake in its ‘Har Pal Happening’ campaign

All About Marketing

October 12, 2021October 12, 2021

Imagine Einstein flirting with Mona Lisa. Or a rap battle between Shakespeare and Newton. Potentially taking marketing to the next level, one of India’s largest...

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Platinum Guild India in its second edition of season of hope commemorates learnings of the past as consumers transition into the future

All About Marketing

October 11, 2021October 11, 2021

After the success of last year’s retail initiative ‘Season of Hope’, Platinum Guild India (PGI) has launched the second edition of the month-long initiative from...

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Mamaearth in its new campaign says Doing good is #BeautifulInDeed!

All About Marketing

October 10, 2021October 11, 2021

Mamaearth has announced its latest campaign ‘Beautiful InDeed’, which aims to reinvent the traditional definition of beauty. Over the years, beauty has been accepted as...

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ONLY celebrates women empowerment with a festive campaign “The ONLY Thing I Want is Everything”

All About Marketing

October 8, 2021October 8, 2021

ONLY is proud to celebrate its ethos of individuality and women empowerment with the launch of the “The ONLY Thing I Want is Everything” festive...

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KAYA unveils new brand identity marking the celebration of 18 years with a new campaign ‘BEAUTIFUL IS YOU’

All About Marketing

October 8, 2021October 8, 2021

Kaya, India’s leading skincare & the largest dermatologist network-enabled brand has unveiled a new identity, symbolic of a strategic realignment with its ever-growing young consumer...