Petrol price hike in India through the eyes of Amul girl

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The petrol prices crossed Rs. 100 mark for the first time in most cities of India. Let’s take a look at how Amul has responded to the petrol price hikes over the years.

Amul ads are the ones people look up to for all the current affair related issues. They express our minds through some witty designs and words.

The Amul ad on petrol price hike combines with clever wordplay and a creative design.  The tagline from the latest one from Feb 2021 reads “Painful Increase”, referring to the steep rise in petrol prices. At the same time, we can see that the copy referring Amul as “Affordable Taste” at the bottom of the ad.

Amul Ads

Amul Ads

Amul Ads

Amul Ads

Amul Ads

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